Looking for the best online stores to buy toys in Singapore? We've got you (and the kids) covered!
Parents, do you know that you are your children’s favourite playmate? There’s nothing they’d like more than playing with you. With the array of toys we have now, everything from modern gadgets and jigsaw puzzles to board games and wooden toys, you’ll always have something fun to play with. So, go on and make their day, surprise them with a toy or two from our handy little list of Singapore’s best online toy stores. Psst… they are great places to shop for birthday gifts too!
Where to buy toys online in Singapore
1. T for Toys
T for Toys is a local enterprise piled high with toys little islanders adore. The options are endless, from capsule toys to musical toys and even activity sets! Looking for fun and educational toys for your tiny scientists? They have that too! Also, need party favours? Look no further than T for Toys’ fun range of capsule toys, goodie bag items and more. So, register an account with T for Toys to shop online and even earn reward points. Delivery takes three to four working days from the date of purchase.
2. The Better Toy Store
You may have seen their retail shops at Tanglin Mall or Plaza Singapura, but you can also get toys from The Better Toy Store online too! Their website offers the same carefully curated range of award-winning toys your littlies will love to play with. Best part? You can pick and choose by theme online. From green toys to those that encourage open-ended play, your tinies will be well taken care of on the entertainment front! Our advice? Hit the ‘Just In’ tab to have the latest toys in the market in your cart. You can thank us later!
3. Pupsik Studio
Pupsik Studio specialises in toys and games for the little ones, so expect things like bath toys, plushies, rattle toys and more. The best part about shopping on Pupsik Studio is being able to buy other products for your newborn or yourself if you’re nursing.
4. Amazon.sg
Amazon.sg may not be a run-of-the-mill toy shop, but with an incredible range of products on its site, it’s one of the largest online toy stores in Singapore. It’s got something for everyone, from action figures to Nerf guns and more. You also get free shipping with an Amazon Prime account.
5. Toy Tag
This shop prides itself on being the one-stop shop for tactical and educational games. From the most cutting-edge gadgetry to stimulating educational games, name it, Toy Tag has it. Do what we like to do, hit the What’s New and Best Sellers icons on their page to check out the best and hottest new arrivals in their toy box. A great way to stay up-to-date with the latest in the toy market.
6. Fishpond
Is there anything we don’t love about Fishpond? You’re spoilt for choice while shopping at this e-retailer, especially if you’re looking for action figures from film franchises like Star Wars and Avengers.
7. IKEA
We love the Swedish megastore for its awesome kids’ furniture, but IKEA toys are also cute and very affordable! There are some cool wooden offerings, play tunnels and teepees, mini kitchens, toy cars… the list goes on. Don’t forget to add some craft supplies to your basket while you’re at it, we say.
8. Playhao
At Playhao, play is all about fun and entertainment for both kids and parents. If you are a parent scouting for safe, stylish and smart toys, then Playhao is your best bet! Something for a travel trip to keep the fidgety fingers busy? They have that too. And if you are looking to save up on the $$, the ‘Save more with bundles’ icon is the one you need to check out. You can even shop by age, which goes all the way to 99 years old!!
9. Toyster
Whether it’s dolls, board games, play vehicles or play dough, you name it, Toyster has it. And with all toys arriving within three days (free delivery for purchases $50 and above), there won’t be any temper tantrums while waiting for delivery from this awesome online store. Check out the “best selling” category to get a taste of the day’s top trending toys — there’s something for kids of all ages!
10. Get Hacking
Calling mums and dads of all STEM enthusiasts! Get Hacking is a one-stop shop for all tiny tinkerers, and we say it’s definitely worth having on your radar. You can look forward to plenty in the robotics department, electronic projects, curated science project kits, and more. A perfect pit stop to get those grey cells activated in a fun way! You can also find 3D Doodle pens and other nifty gems here. If you run out of ideas, their Learn page shows you what you can make, and if you want more, enrol in their classes by Tinkeracademy.
11. The Toy Folks
The Toy Folks is a family-owned toy store in Singapore and a treasure trove of all things fun! It boasts handpicked educational toys to keep the littlies (from. zero to 12 years old) engaged and stir their curiosity about the world around them. If there are board game enthusiasts in the bunch, the store is well-stocked on that front as well. So much to choose from!
12. Sensational Play Shoppe
Sensory play toys are a big part of the cool collection of toys available from Sensational Play Shoppe. If you’re a parent of a child who has to touch EVERYTHING, you’ll want to fill your basket with touch and feel letters, cute stress toys (for us or them?) and discovery putty! They also have cute board games!
13. Little Llama
If you are the kind of parent who prefers to explore open-ended play for your kiddo, then this is the place for you to be! Because Little Llama is all about free play and allowing your tiny tots to spark their own sense of creativity through play. Our pick? The Hix convertible construction toy for little bubs made with food-grade silicon is super fun for tingly little fingers! You might like to know that the toys here are specially curated by child development professionals. They are serious about play!
14. The Elly Store
Although The Elly Store is a retail brand for kids’ fashionable clothing, it is also piled high on the toy front! With some familiar brands under its umbrella, like Jellycat, it serves as a great pitstop to solve your kids’ clothing and play needs all at once. The Connectix 40-piece Pastel Pack is perfect for creative little folks to discover shapes and forms in many ways.
15. Nanoblock
Calling all little architects! This Lego look-alike is all the rage today with block-building enthusiasts! Created by Japanese brand Nanoblock, this toy is unique because of its size, with its tiniest building bricks measuring just 4x4x5mm in dimension. Tiny right?! But that’s the fun part! So if your kids love to experiment with size and complex compositions, Nanoblock is a quick fix in that department. They even have a series of famous architecture building models, including the Marina Bay Sands. Pretty cool, huh!
16. KEKA TOYS
Knock on wood because today is your lucky day! We are introducing you to your one-stop toy shop for some quality wooden goodies your kiddos will love! Introduce your bubs to a world of unplugged play at KEKA TOYS, where they can experience wooden textures and markings of nature while having a jolly good time. Our fave pick from its collection has to be the KLANGBAUM musical marble tree. Your kiddo will not only be entranced by the colourful tree but also the soothing musical chimes produced by the marbles as they hit each leaf of the tree. On that note, what are you waiting for?!
17. Natures Collection
Looking for a special cuddly gift for that wee someone? Well, we have just the pick for you. Natures Collection is a well-stashed speciality retailer store with a wide assortment of soft toys, plush toys, and stuffed animals. So let your kiddo go wild searching for their new cuddly friend to play with- because you get brownie points at the end of it!
18. Kidmoro
Success, happiness, and good health are on every parent’s wishlist for their little ones. Kidmoro answers this sweet little wish with toys kids will cherish for a happy and healthy tomorrow! The brand’s basket is well-stocked with educational toys perfect for developing your kid’s cognitive, social and emotional skills. We love the Kids First Science Kits series, which taps into exciting topics such as engineering, botany, etc.
19. Decathlon
This brand is Singapore’s go-to for an enormous variety of sporty gear under one roof, and we all love it! If you swear by movement and active play, why not share the same spirit with your little ones for an energy-packed playtime? Decathlon has the perfect range of equipment for some unplugged free play, which your kids will love. We highly recommend setting up the DOMYOS Baby Gym Mini Trampoline for kiddos with restless feet. You’ll thank us later for it!
20. Baby Central
Shopping with a bump or baby in tow can be difficult for mums. That’s where Baby Central steps into the picture as a very convenient one-stop e-commerce solution for baby toys and more. We have many faves from its comprehensive list of toys, but one we adore is the Classic World Vintage Kitchen. Now which mama wouldn’t want to cook in this kitchen?
21. Deer industries
Deer Industries is a home, kids, and lifestyle retailer in Singapore with a European aesthetic in its wide selection of products. The brand is also abundantly stocked with playful goodies for little ones, which are no exception to the brand’s style and tone. We have so many faves from its toy box, including- the full Jellycat collection and the very charming series of Baghera’s Racing Toy Cars. And oh, please don’t miss the Scandinavian-style Wooden Petworth Pram. You will find it occupied in no time by our dainty little lady’s doll friends.
22. Barefoot Toys
Barefoot Toys is the brainchild of parents Edeline & Yuan and was established based on their own experiences and learnings. With experience comes a brand stocked well with a carefully curated selection of quality toys that are safe, engaging, and fun for your kiddos. If you have a travel itinerary ready, we suggest checking out Barefoot toys’ wide range of travel-friendly toys. Don’t miss out on the HeyDoodle mats perfect for little Picassos when travelling.
So there you have it. A complete list of the best online toy stores in Singapore… You’re welcome! If you find the experience of toy shopping a lot more fun by visiting toy shops with your tiny tots, we have just the list for you. Here is a comprehensive list of our top 25 toy shops you can drop by in Singapore today! Good luck!
This article was originally written by Melodi Ghui in 2020 and updated by Jay Panicker in 2024.
