Nothing beats our kids' big grins when they get gifted a new toy. So to put some smiles on their dials, we've found some of the best toy stores in Singapore to kit out the perfect playroom...
The toy market is a very crowded industry today, and toy shopping for kids can be a very daunting task for parents. So many questions arise when we begin our research. Like- Which are the best toy stores to explore? Where can we find non-generic toys for our kids for special occasions? To answer these questions and before you decide to trawl through every street and shopping mall in Singapore on your toy shop quest, we have put together a comprehensive list of our fave toy shops in Singapore for you to try! You might even get lucky and find that quirky toy you never knew you needed during your exploration! So, besides studying the below-recommended list of toy shops you can visit in Singapore, do check out some great online stores for toys if online shopping is what you prefer.
The best toy stores in Singapore – 25 super toy stores in SG!
1. The Better Toy Store
The Better Toy Store lives up to its name with its range of carefully curated, award-winning toys. There is something fabulous for all budgets at each store located across Singapore. The store stocks an array of quality toys carefully chosen for their craftsmanship and durability, ensuring years of safe and robust play. So pick an age-appropriate present for your child now and rest assured it’ll allow for a different facet of play– how’s that for bang for your buck?! Our fave pieces? We love the bright and snazzy jigsaw choices, fun wooden instruments, animal figurines (check out our party hat tutorial to get them looking fabulous!), animal rockers (pictured above), and the environmentally-friendly gifts by Plan Toys (made from rubber wood, people!).
Where: Various locations across Singapore like Jewel Changi Airport
Toytag not only has toys for all ages but is packed with some of the coolest games and kid-friendly gadgets around. We’re talking about everything, from hi-tech toys for young tinkerers to educational toys that will help stimulate the tiniest of tots. Wanna know our pick? We think surprising the kiddos with a 3D printing pen for printing their own toys will bag you plenty of parenting brownie points! You are Welcome!
Where: 201 Henderson Rd, #06-02/03 Apex @ Henderson, Singapore 159545
3. The Children’s Showcase
The Children’s Showcase is a one-stop store for mums and kids that stocks a fantastic range of high-quality products from across the world. Kiddos will love the range of craft kits, wooden toys, and cool puzzle games, while grown-ups get to lust over the pretty picnic and homeware collections. And can we take a moment to discuss the MERMAID TAILS! So much swoon.
Where: Tanglin Mall and Cluny Court
4. Kiddy Palace
You heard right! Palace indeed! This familiar shopping haven in Singapore will have your child spoilt for choice with its expansive and comprehensive range of toys, from interactive toys for little learners to science experiments for curious tweens. What’s reassuring to note is that the toys are reasonably priced! So take your kids and head on over to Kiddy Palace because there’s something exciting on the shelves for all age groups. We simply adore the Activity and Entertainment series of multifunctional walkers, rockers, bouncers, and play gyms. B’cause these will surely keep your little ones very-very-very busy. We know you are smiling! And which kiddo wouldn’t want to cook up a storm in a Disney Minnie 3 in 1 Kitchen in a Trolley Case? All hearts!
Where: Multiple locations across Singapore
If you have a budding engineer among your tots, then the Crazy Forts from Playhao have to be on your radar this very instant! We’re also crushing on its range of colourful Anker wooden block sets and Sirch Rive Gauche tres chic dollhouses. Oh, to be a child again.
Where: 583 Orchard Road, #02-15 Forum The Shopping Mall, Singapore 238884
While it may not have quite the pizazz of its famous London counterpart, Hamleys in Singapore still has plenty of great toy picks for kids of all ages. Expect the usual assortment of LEGO, Fisher Price toys etc, but also look out for art ‘n’ craft goodies, outdoor toys (including a full swing set: the search for swings in Singapore is our never-ending quest), and super fun water play toys for some summer fun!
Where: 10 Bayfront Ave, #B1-57, Singapore 018974, and Marina Bay Sands
7. Tickle Your Senses
We’re big fans of sensory play, and this two-mum team has just the online toy shop of our dreams. The kids can go ballistic with coloured rice, water beads, kinetic sand, and fistfuls of playdough made with an original recipe (all of the fun and none of the smell). Tickle Your Senses also has printables on its website and storytime workshops to get you started! We love its story kits of engaging picture books paired with suitable sensory toys. Plus, every kit is kid-tested, so you know it’s a surefire win to leave everyone tickled pink!
Where: You can find products at selected stores locations
Looking for tiptop educational toys for kids of all ages and needs? Kydz has just the ticket. With toys sourced from all over the world (and some designed by owner Gary Seow himself), you’ll find everything from puzzles to teaching aids. There are also Montessori materials for kids, especially those with special needs. They’re easy on the wallet, too, so it’s definitely worth it to splurge a bit to get free delivery on orders of over $100.
Where: 3791 Jalan Bukit Merah #01-02, [email protected], Singapore 159471
9. Little Shop
If you are looking for toys that inspire and are fun, we have just the pick for your little ones. Little Shop offers an experiential concept where the kiddos can interact with an exceptional range of award-winning toys before you touch your wallet. If it’s a thumbs up with the tried and tested, go ahead and make that purchase without hesitation! How awesome is that?! Don’t miss out on Little Shop’s very cool range of Glow-in-the-dark Puzzles, which will be so much fun for your child to put together.
Where: 6 Raffles Boulevard, 02-25, Marina Square, 039594
10. Le Petit Society
Although Le Petit Society is known for its versatile range of fashionable children’s clothing, it also happens to be well stocked on the toy front. And we mean some really cuddly, delicious, adorable, and squishy-looking toys that will catch the attention of any kiddo. Don’t miss out on their huge selection of Jellycat and Moulin Roty toys that will blow your mind away!
Where: Multiple locations in Singapore, including 290 Orchard Road, The Paragon; and 6A Shenton Way, Downtown Gallery
11. Bricks World
Tap into your child’s creative side and let them go ballistic with the multifaceted experience this toy store has to offer. Yep, you guessed right! We are talking about the LEGO experience by Bricks World, and the enthusiasm for LEGO, as we all know, will never ever die! Let your child build up a storm from an array of colourful brick blocks and try their hand at exploring different themes too. With a varying range of building complexity, Bricks World has something to offer for every age group of the fam. Even you!
Where: Multiple locations across Singapore, including ION Orchard, Vivocity and others
12. Das Erzgebirge-Haus
If handcrafted and traditional is the theme you are going for, this shop has just the collection of toys to match that criterion. Das Erzgebirge-Haus is a one-of-a-kind store in Singapore that takes the concept of toys to a different level by blending a bit of history into playtime. Each piece of the Erzgebirge range of wooden toys represents the history and tradition of Germany and is carefully crafted by skilled artisans. We recommend taking a trip down ‘quaint lane’ for a change because this store will surely charm your little ones silly.
Where: 290 Orchard Rd, #03-52 Paragon, Singapore 238859
13. Growing Fun
Learn through play! Who would not want that for their kids? This educational toy speciality chain store focuses on learning through play for the holistic development of a child. Growing Fun offers a wide range of educational toys like STEM, puzzles, board games, and crafts, imported from Europe, the USA, and Asia, and has your child’s educational journey covered from birth to 12 years of age. Our fave pick has to be the magnetic Magformers series, which checks every box in terms of fun, creativity, and appeal in our books!
Where: United Square, Singapore 307591
With over 50 carefully curated toy brands under one umbrella, Motherswork lives up to its name as a go-to place for mothers to shop for their kiddos. The shopping and retail store journeys with women through motherhood and shines the limelight on early childhood learning. Catering to children from birth to 8 years of age, the brand showcases an array of developmental, pretend play, outdoor, and bath toys too. With that said, we have to make a mention of the Vespa GTS mini electric ride-on kids scooter Motherswork has in store. Not only will it make for a fun ride for your child, but the Vespa mini will definitely have some heads turning for sure!
Where: Tanglin Mall and Great World City
15. My Toy Shop
My Toy Shop is a one-stop shop with a myriad of toys for your little ones to choose from. Don’t miss out on the building block sets it has in store to build on your child’s cognitive strength. The Avengers compound battle-building game is a great one to catch and will surely keep your little ones engaged for hours.
Where: Jelita Shopping Mall
16. Toys “R” Us
Toys R Us, as we all know, is a mega-chain retailer famous for its assortment of toys for children of all age groups. With over ten retail stores across the island, this toy haven needs no introduction. Don’t be surprised to find yourselves spoilt for choice at any of its retail stores. With so many exciting deals and sales to catch, you are bound to leave with a huge stash of goodies that will satisfy your kids for a good amount of time. Our fave pick from Toys R Us will hit the sweet spot for all Peppa Pig fans. Check out the Peppa Pig 48 Pieces Glitter Puzzle. Psst…it’s loaded with sparkly glitter too!!!
Where: Multiple locations across Singapore
17. Pokemon Center
Hoot! Hoot! Calling all video game fans! We know just the place you should have on your radar. The Pokemon Center in Jewel Changi Airport Singapore is the first of its kind outside Japan in Asia, and it’s a no-brainer what it has in store for you. Besides having an expansive range of Pokemon merchandise, the store also showcases some squishy plush toys faves and figurines that your little ones will simply adore. So what are you waiting for?!
Where: Jewel Changi Airport
18. T For Toys
Picture this – a beautiful moment spent together with your child as you giggle and bond over an exciting activity. Well, we know just the place where you can make this a reality with some fun-tastic parent-child interaction games from T For Toys. Besides games, the retail outlet also keeps a variety of wooden educational toys in stock which you could explore. Here’s an added perk to the shopping experience- you can try it before you buy it!
Where: 18 Tampines Industrial Cres, #01-02A [email protected], Singapore 528605
19. Action City
Here’s something special for those of the collectors club! Famous for its Bearbrick collectables, Action City showcases a unique and expansive range of toys from Disney characters to aliens and goblins, all under one roof! So if you have a comics enthusiast under your nose, Action city is the place for you to be!
Where: Multiple locations across Singapore, including Marina Bay Sands, Jewel Changi Airport etc
This brand needs no introduction and is a familiar pitstop for most new parents or parents-to-be across the island. With their seasoned expertise, you may rest assured that your early parenthood needs are well taken care of under one roof. Mothercare is well stocked on age-appropriate toys for your child’s early growth years, with colourful stimulating toys for infants to encourage exploration, problem-solving toys for toddlers to encourage thinking patterns, and so much more! Our pick from the Mothercare showcase is the Jellycat series of Bashful and Blossom bunnies, available in many colours and sizes. Your tiny tots will love them!
Where: Multiple locations across Singapore, including Paragon Shopping Centre, Marina Square, Plaza Singapura etc
21. Get Hacking
STEM (Science, Technology, Engineering, Maths) is all the rage in our ever-changing world today. Since we are surrounded by it day-in and day-out, we parents recognise that STEM will always be part of our kid’s futures. So how can you introduce them to it? We know just the place where your little tinkerers can get into the groove from an early age. Get Hacking is a one-stop shop to tap into your child’s sequencing, estimation, problem-solving, and planning abilities with a wide range of tech-enabled toys to choose from. So if robotics, electronics, and craft activities spark your kiddo’s better attention, you now know exactly where to go! You’re welcome!
Where: #06-19 Apex @ Henderson, Singapore 159545
22. Battle Bunker
We love to add some board game fun into the mix, and Battle bunker is just the place for little board gamers to unleash their competitive spirit. Hop on the board game wagon with your kid and clock in some invaluable family bonding time. Psst, you can even rent games from Battle Bunker’s in-store library!
Where: 201 Victoria Street, Bugis+ #03-16/17 Singapore 188067
23. Games @ Pi
Games @ Pi is a board game haven in the heart of Orchard Road and is a super fun place to explore all your board games/tabletop war game needs. Some of the many noteworthy brands stocked under the Games @ Pi umbrella include Catan, Codenames, Dungeons & Dragons, Warhammer, and Pokemon TCG, to name a few. If any of the above-mentioned games sounds new to you, how about booking a table at Games @ Pi to explore their expansive board game library?
Where: 220 Orchard Road, #03-01 Midpoint Orchard, 238852
ToyStation is the go-to toy store for many Singapore families, and with good reason. It stocks 90% of the world’s international toy brands under one umbrella, and you will agree that this makes toy shopping for parents a lot easier! ToyStation showcases a wide range of premium constructive toys for different age groups on the shelves, as well as board games, LEGO Star Wars series, and collectables like Star Wars and action figurines, to name a few. We think the fun-filled traffic jam-themed game ‘Thinkfun Rush Hour’ available at ToyStation will make a great addition to your kid’s collection!
Where: Various locations such as Thomson Plaza and Serene Centre
25. Tamiya Stargek
If you have a kid who is an automotive enthusiast on a constant prowl for the latest automobile model in the market, Tamiya Stargek is where all the action is at! The retail space showcases the newest models of tow trucks, motorcycles, turbo cars, buggies, land rovers, cruisers, grasshopper race cars, fighter jets, and the list goes on. The store even has a garage-style Tamiya gear assembly on site and spare motor parts displays for those who like to put their engineering hat on. Now isn’t that a dream!
Where: 178 Paya Lebar Rd, #01-03 Paya Lebar 178, Singapore 409030
Most of the above mentioned toy stores have an online shop as well. If you are looking for more places to buy kids’ toys in Singapore, do check out these online toy stores too!