Nothing beats our kids' big grins when they get gifted a new toy. So to put some smiles on their dials, we've found some of the best toy stores in Singapore to kit out the perfect playroom!
The little red dot is truly every kid’s paradise, where the red carpet of fun-tainment is rolled out at every corner. We are talking about the best outdoor parks and playgrounds to explore with the fam to kid-friendly indoor spaces like restaurants, museums and don’t get us started on the staycays. And that’s not all! To add to the fun, Singapore has tons of toy stores brimming with everything fun under the sun. So without further ado, let’s hit up some of our favourite stores across the island to give your littlie’s toy box the best makeover yet!
40 best toy stores in Singapore
1. Toytag
Toytag not only has toys for all ages but is packed with some of the coolest games and kid-friendly gadgets around. We’re talking about everything, from hi-tech toys for young tinkerers to educational toys that will help stimulate the tiniest of tots. Our pick? We think surprising the kiddos with a 3D printing pen for printing their own toys will bag you plenty of parenting brownie points! You are welcome!
Toytag, 10 Woods Square #04-42, Woodlands Square, SOLO 1, 737714
2. The Better Toy Store
The Better Toy Store (note: the website is currently under maintenance, but the physical stores are still open!) lives up to its name with a carefully curated range of award-winning toys. Think better craftsmanship and durability, ensuring years of safe and robust play. How’s that for bang for your buck?! Our fave? The bright and snazzy jigsaws, fun wooden instruments, animal figurines (check out our party hat tutorial to get them looking fabulous!), animal rockers (pictured above), and the environmentally-friendly gifts by Plan Toys (made from rubber wood, people!).
The Better Toy Store, Various locations across Singapore, including Paragon, Plaza Singapura and Tanglin Mall
3. The Children’s Showcase
The Children’s Showcase is a one-stop shop that stocks a fantastic range of high-quality products from across the world. Kiddos will love the range of craft kits, wooden toys, and cool puzzle games, while grown-ups get to lust over the pretty picnic and homeware collections. And can we take a moment to discuss the MERMAID TAILS! So much swoon.
The Children’s Showcase, Tanglin Mall and One Holland Village
4. Toys “R” Us
Toys”R”Us, as we all know, is a mega-chain retailer famous for its assortment of toys for children of all age groups. With over ten retail stores across the island, this toy haven needs no introduction. Don’t be surprised to find yourselves spoilt for choice at any of its retail stores. With so many exciting deals and sales to catch, you are bound to leave with a huge stash of goodies that will satisfy your kids for a good amount of time.
Pssst…. Christmas is coming! Check out the latest gifts kids will really be wanting in the Toys are Joys catalogue
Toys”R”Us, Multiple locations across Singapore
5. Hoppi Loppi
Helmed by two lovely mums who are based in Singapore, Hoppi Loppi has a distinctly Swiss influence which is reflected in toys of the highest quality. Perfect for hours of imaginative play, these toys are made of solid wood, and are shaped to be easily held by small hands. We love the marble runs that come in different sizes and test even the biggest of kids creativity and problem solving skills (we may have had more fun than the kiddos setting this up!) There are also socially conscious play sets such as a recycling station, which is also great for developing kids fine motor skills and comprehension.
Hoppi Loppi, online only
6. Playhao
If you have a budding engineer among your tots, then the Magna-tiles from Playhao have to be on your radar this very instant! We’re also crushing on its range of colourful Grimm’s wooden block sets and Colour Me Mats for messy eaters and budding artists. Oh, to be a child again.
Playhao, 583 Orchard Road, #02-15 Forum The Shopping Mall, Singapore 238884
7. Simply Toys
If one from your pack is an avid figurine collector, we know just the place to fuel that interest. Simply Toys has a wide range of collectables on its shelves that will make your littlie go absolutely bonkers! Plus, new releases keep hitting this spot every now and then. Think everything Funkoville, Banpresto MARVEL characters and more.
Simply Toys, Stores at City Square Mall, Plaza Singapura, Paya Lebar, and Jewel
8. Tickle Your Senses
We’re big fans of sensory play, and this two-mum team has just the online toy shop of our dreams. The kids can go ballistic with coloured rice, water beads, kinetic sand, and fistfuls of playdough made with an original recipe (all of the fun and none of the smell). And that’s not all! Tickle Your Senses also has printables on its website and storytime workshops to get you started! We love its story kits of engaging picture books paired with suitable sensory toys. Plus, every kit is kid-tested, so you know it’s a surefire win to leave everyone tickled pink!
Tickle Your Senses, stockists in One Holland Village, Cluny Court and more
9. KYDZ
Looking for tiptop educational toys for kids of all ages and needs? Kydz has just the ticket. With toys sourced from all over the world (and some designed by owner Gary Seow himself), you’ll find everything from puzzles to teaching aids. There are also Montessori materials for kids, especially those with special needs. They’re easy on the wallet, too, so it’s definitely worth it to splurge a bit to get free delivery on orders of over $100.
Kydz, 3791 Jalan Bukit Merah #01-01/02, E-Centre@Redhill, Singapore 159471
10. Little Shop
If you are looking for toys that inspire and are fun, we have just the pick for your little ones. Little Shop toy store offers an experiential concept where the kiddos can interact with a range of award-winning toys before you touch your wallet. If it’s a thumbs up with the tried and tested, go ahead and make that purchase without hesitation! How awesome is that?! Don’t miss out on Little Shop’s very cool range of Glow-in-the-dark Puzzles, which will be so much fun for your tinies to put together.
Little Shop, 21 Bukit Batok Crescent, #25-77, Singapore 658065
11. Le Petit Society
Although Le Petit Society is known for its versatile range of fashionable children’s clothing, it also happens to be well stocked on the toy front. And we mean some really cuddly, delicious, adorable, and squishy-looking toys that will catch the attention of any kiddo. Don’t miss out on their huge selection of Jellycat and Moulin Roty toys that will blow your mind away! Pssst… Enjoy free local delivery and 10% off your first order!
Le Petit Society, The Paragon, Downtown Gallery, and Jewel
12. Bricks World
Tap into your child’s creative side and let them go ballistic with the multifaceted experience this toy store has to offer. Yep, you guessed right! We are talking about the LEGO experience by Bricks World, and the enthusiasm for LEGO, as we all know, will never ever die! Let your child build up a storm from an array of colourful brick blocks and try their hand at exploring different themes too. With a varying range of building complexity, Bricks World has something to offer for every age group of the fam. Even you!
Bricks World, Multiple locations across Singapore, including ION Orchard, Plaza Singapura and others
13. Takashimaya
We love Takashimaya’s toy department, which always has the latest Nerf guns and super cute Sylvanian Families dollhouse displays (plus the toys are right next to the prams and baby care section). Takashimaya also houses one of the best nursing rooms in Singapore, featuring multiple private cubicles for parents with comfortable seats and changing tables!
Takashimaya, 391 Orchard Rd, Singapore 238872
14. Motherswork
With over 50 carefully curated toy brands under one umbrella, Motherswork lives up to its name as a go-to place for mothers to shop for their kiddos. The shopping and retail store journeys with women through motherhood and shines the limelight on early childhood learning. Catering to children from birth to 8 years of age, the brand showcases an array of developmental, pretend play, outdoor, and bath toys too. With that said, we have to make a mention of the Vespa GTS mini electric ride-on kids scooter Motherswork has in store. Not only will it make for a fun ride for your child, but the Vespa mini will definitely have some heads turning for sure!
Motherswork, Great World City and Tanglin Mall
15. My Toy Shop
My Toy Shop is a one-stop shop with a myriad of toys for your little ones to choose from. Don’t miss out on the building block sets it has in store to build on your child’s cognitive strength. The Avengers compound battle-building game is a great one to catch and will surely keep your little ones engaged for hours.
My Toy Shop, Jelita Shopping Mall
16. Kiddy Palace
You heard right! Palace indeed! And aren’t we spoilt for choice with its expansive range of toys? From interactive toys for little learners to science experiments for curious tweens, there’s something exciting on the shelves for all age groups. Best part? You don’t need to shell out the big $$ to buy something decent. We simply adore the Activity and Entertainment series of multifunctional walkers, rockers, bouncers, and play gyms.
Pssst.. Looking to combine toy shopping with some indoor play? Head to the outlet at Toa Payoh (Blk 500 Lorong 6 Toa Payoh #03-30, 310500) and let the kids run wild at Royal Playland! A package of 10 x 1 hour play sessions is for sale online for $200.
Kiddy Palace, Multiple locations across Singapore
17. Pokemon Center
Hoot! Hoot! Calling all video game fans! We know just the place you should have on your radar. The Pokemon Center in Jewel Changi Airport Singapore is the first of its kind outside Japan in Asia, and it’s a no-brainer what it has in store for you. Besides having an expansive range of Pokemon merchandise, the store also showcases some squishy plush toys faves and figurines that your little ones will simply adore. So what are you waiting for?!
Pokemon Center, Jewel Changi Airport, 78 Airport Blvd, #04 – 201 & 202, Singapore 819666
18. T For Toys
If you are scouting for fun games to play together with your littlies, we know just the place you should hit up. T for Toys is a one-stop shop stocked up high with parent-child interaction games for a fun bonding sesh with your tinies. Besides games, the retail outlet also keeps a variety of wooden educational toys in stock which you could explore. The good news is you can try the games before shelling the $$. Tick!
T for Toys, 18 Tampines Industrial Cres, #01-02A Space@Tampines, Singapore 528605
19. Action City
Here’s something special for those in the collectors club! Famous for its Bearbrick collectables, Action City showcases a unique and expansive range of toys, from Disney characters to aliens and goblins, all under one roof! So if you have a comics enthusiast under your nose, Action city is the place for you to be!
Action City, Online, and multiple locations across Singapore, including Marina Bay Sands, Jewel Changi Airport
20. Mothercare
This brand needs no introduction and is a familiar pitstop for most new parents or parents-to-be across the island. With their seasoned expertise, you may rest assured that your early parenthood needs are well taken care of under one roof. Mothercare is well stocked on age-appropriate toys for your child’s early growth years. We are talking about colourful stimulating toys for infants to encourage exploration, problem-solving toys for toddlers to encourage thinking patterns, and so much more!
Mothercare, Multiple locations across Singapore, including Paragon, Marina Square, Plaza Singapura and more
21. Get Hacking
STEM (Science, Technology, Engineering, Maths) is all the rage today, and your little tinkerers can get into the groove from an early age. Get Hacking is a one-stop shop to tap into your child’s sequencing, estimation, problem-solving, and planning abilities with a wide range of tech-enabled toys to choose from. So if robotics, electronics, and craft activities spark your kiddo’s better attention, you now know exactly where to go. You’re welcome!
Get Hacking, 59 Jalan Pemimpin, L&Y Building, #04-01, Singapore 577218
22. White and Black Trading
Looking for Micro Scooters? White and Black Trading is the online store you need! Don’t forget to pick up a matching helmet – safety first! This is also the place to go for our tweens latest obsession – Ezy Rollers. A perfect big gift from Santa that will keep them outside and active for literally hours!
White and Black Trading, online, and showroom at 102E Pasir Panjang Rd, #07-02 Citilink Warehouse Complex, Singapore 118529
23. Games @ Pi
Games @ Pi is a board game haven in the heart of Orchard Road and is a super fun place to explore all your board games/tabletop war game needs. Some of the many noteworthy brands stocked under the Games @ Pi umbrella include Catan, Codenames, Dungeons & Dragons, Warhammer, and Pokemon TCG, to name a few. If any of the above-mentioned games sounds new to you, how about booking a table at Games @ Pi to explore their expansive board game library?
Games @ Pi, 220 Orchard Road, #03-01 Midpoint Orchard, 238852
24. ToyStation
ToyStation is the go-to toy store for many Singapore families and with good reason. It stocks 90% of the world’s international toy brands under one umbrella, and you will agree that this makes toy shopping for parents a lot easier! ToyStation showcases a wide range of premium constructive toys for different age groups on the shelves, as well as board games, LEGO Star Wars series, and collectables like Star Wars and action figurines, to name a few. Pretty cool!
ToyStation, 10 Jln Serene, #02-09 Serene Centre, Singapore 258748, and online on Shopee and Lazada
25. Cubewerkz
If you have tiny puzzle-solving enthusiasts in the pack, Cubewerkz is your place to be. This one-stop-shop has a wide range of puzzle-themed toys from a host of different brands that your kiddo will love. It’s time to give those grey cells a good workout!
Cubewerkz, 1 Brooke Road, Katong Plaza, #02-32, Singapore 429979 and consignment shops in Plaza Singapura and Jurong Point
26. Das Erzgebirge-Haus
If handcrafted and traditional is the theme you are going for, this shop has just the collection of toys to match that criterion. Das Erzgebirge-Haus is a one-of-a-kind store in Singapore that takes the concept of toys to a different level by blending a bit of history into playtime. Each piece of the Erzgebirge range of wooden toys represents the history and tradition of Germany and is carefully crafted by skilled artisans. We recommend taking a trip down ‘quaint lane’ for a change because this store will surely charm your little ones silly.
Das Erzgebirge-Haus, Online only
27. Barefoot Toys
Barefoot Toys is locally run toy store all about endless possibilities, sparks of imagination, and the joy of play! In the team’s own words, they have been “inspired by our own children and their innate sense of curiosity, fun and adventure. We bring you a thoughtfully curated selection of quality toys that are safe, engaging and fun! It’s our hope that the toys we bring you will be well used and cherished in your homes, not just as “toys”, but as trusty companions on your everyday play adventures!”
Barefoot Toys, online
28. The Entertainer
We’re spoilt for choice at The Entertainer! This fun toy store definitely lives up to it’s name, with toys, dress up clothes, and gadgets for all ages. You can shop online by age category, which is super helpful when you’re looking for a perfect birthday present that is age appropriate (no frowning by the school mums with this shopping strategy!) We are bug fans of the family games section, with puzzles, board and card games, and construction toys the whole family can get involved with.
The Entertainer, online, and store locations at Northpoint City Mall and Sengkang Grand Mall
29. Metro
Toy shopping at department stores is always handy, as you can check out multiple genres of items in one shopping trip! Head to Metro located in malls Causeway Point and Paragon, for everything from Lego to Barbies, puzzles to dolls, with lots of big-name brands on offer.
Metro, online, Causeway Point and Paragon
30. Hamleys
Hailed as ‘the finest toy shop in the world’ and famous globally as a London landmark, Hamleys was only in Singapore a few years but it is without a doubt one of our favourite toy stores despite its departure from Plaza Singapura and MBS! You can still shop their collection online, and it’s perfect for toys that are a little unique, with lots of stocking-filler options around Christmas time.
31. Growing Fun
This one is for the tinkerers and crafters in the family! With loads of construction toys, crafty sets, coding and robotics and STEM focused toys and gadgets, the kiddos can learn while they play. We are all for that!
Growing Fun, online on Shopee
32. KEKA Toys
Aesthetically beautiful, fun and educational? KEKA Toys ticks all our boxes! As a sister company to homegrown brand KEKA Living, you can expect to find a thoughtfully curated collection of classic wooden toys from European manufacturers. Every toy is tested and certified, so you can relax knowing your kiddos are playing safely. The best bit? You won’t need to worry about garish toys cluttering your living space, as every toy is so gorgeous you won’t mind keeping them on display!
KEKA Toys, online only
33. Amazon
Ah, the convenience of Amazon. With the world at your fingertips, you can shop toys from Singapore, the US or the UK, and have them delivered straight to your door (along with your groceries!) We’re spoilt for choice with literally thousands of options from all the biggest brands. Just make sure you do a price check, as sometimes the prices from vendors other than Amazon can be quite inflated!
Amazon, online only
34. Pupsik Studio
A one-stop baby shop online, Pupsik Studio has more than just bottles, cribs and strollers – there are some great toys on offer too! Books, games, teething and bath toys, outdoor games and plunge pools – you name it, you can probably find it on Pupsik Studio. We love that we don’t have to leave the comfort of our home to shop this huge range as it’s all available online only.
Pupsik Studio, online only
35. Tangs
The toy section at Tangs is small but perfectly formed, with a thoughtfully curated collection of big brand names. If you’re in Orchard or Vivo City, it’s definitely worth a visit (after you’ve tried on all the shoes and sprayed all the perfumes in the beauty section – the joy of department store shopping!)
Tangs, online, with stores at Tang Plaza in Orchard and Vivo City
36. Puttot
Cute backpacks, puzzles, games, arts and crafts, dolls, tea sets… If it’s toys for toddlers you’re looking for, then you’ll want to pay a visit to Puttot’s Showroom! A huge range of high quality brands, you’ll find toys by Moulin Roty, OOLY, Trixie, Quut, Calico Sun and Loki that are exclusively distributed by Puttot in Singapore.
Puttot, online, and Showroom located at 6 New Industrial Road, #03-02 New Century, Singapore 536199
37. Lilliewoods Social
A treasure trove of unique toys, as well as a small collection of locally designed clothing and accessories, we love wandering through Lilliewoods Social. We always come away with something cute and crafty, and the stock changes regularly so it’s worth repeat regular visits!
Lilliewoods Social, online and at Great World City and i12 Katong
38. Gifts and Greetings
One of our favourite places to shop for greeting cards, and also a cave of wonders when it comes to toys! Gifts and Greetings has a range of toys including rare Lego sets, action figures and Funko Pops. They also have a cute range of books and party ware – they also offer helium balloons and inflation, so it’s a one-stop party shop!
Gifts and Greetings, online, and at various locations including Great World City and Tanglin Mall
39. Play-e
If it’s video games you’re after, Play-e is a sure-fire winner. With a huge range of Playstation and X-Box video games along with a selection of Pokemon and other trading cards, you can also find rare collector toys and figurines. Our tween boys think this place is heaven – and it pays to be a member, as you get discounts on every purchase!
Play-e, online and at AMK Hub, Bedok Mall and Vivo City
40. Kids21
While well-known for high end fashion for kiddos, Kids21 is also a great toy store! We especially love the variety of adorable Cuddle and Kind characters that do more than heap on cuddles and smiles. For every doll sold, a meaningful impact is made through the donation of 10 meals to children in need. Crafted with care in Peru, these premium cotton dolls are not only irresistibly soft but also safe for newborns and children. What a gorgeous way to spread love and make a difference, one cuddle at a time!
Kids21, multiple locations
Most of the above-mentioned toy stores have an online shop as well. If you are looking for more places to buy kids’ toys in Singapore, do check out these online toy stores too!
