Where to buy cool toys in Singapore: our favourite toy stores

We've found some of the best toy stores in Singapore to kit out your kids' playroom

We’ve all been (dragged) to Toys “R” Us a million times, and the kids are well versed on what department stores to hit up for a decent toy section, but where do we go when we need more than a generic toy store full of plastic and flashing lights? When it comes to a special gift for a toddler who finally learnt to sleep through the night, or a treat for a child who aced their exams, then we need THE best toy store in Singapore. But before you trawl through every shopping mall in Singapore on your toy shop quest, try one of our favourite toy stores: you may just find that quirky toy you never knew you needed.

The Better Toy Store

The Better Toy Store lives up to its name with its range of carefully curated, award-winning toys: you’ll absolutely find something fabulous for all budgets. We love the bright and snazzy jigsaw choices, fun wooden instruments (featured above) perfect for budding mini-maestros, and the environmentally friendly produced gifts by Plan Toys (made from bamboo, people!).
The Better Toy Store, various locations; www.thebettertoystore.com


Roar! 3D printing pen is just one of the awesome gadgets you can score at Toytag. Photography: Toytag

If you’re out hunting for toys, you absolutely need to make a virtual pitstop at Toytag. This online toy store not only has toys for all ages, but it’s packed with some of the coolest games and kid-friendly gadgets around. We’re talking everything from hi-tech toys for young tinkerers to educational toys that will help stimulate the tiniest of tots. We think surprising the kiddos with a 3D printing pen that little ones can use to print their very own toys will definitely bag you plenty of parenting brownie points! Still scratching your head about the perfect pick for your child? Call up its hotline to speak to a specialist who will steer you in the right direction for sure. Don’t forget to keep an eye out for its retail store opening soon in Apex at Henderson: we have a feeling we’ll be regulars!


If your little darling has demanded an obscure toy for that all important birthday present, then you may just find it in Lamkins. Based mostly online, but with a retail outlet in Sengkang, these guys stock everything from full sized toy kitchens to retro Rubik’s cubes, Star Wars cars to Leapfrog learning systems. And if you’re thinking of potty training your toddlers anytime soon, it has some of the best novelty pots we’ve seen in a while!
Lamkins, The Seletar Mall, 33 Sengkang West Avenue, #03-13 Singapore 797653; www.lamkins.com.sg

The Children’s Showcase

Children's Showcase toy stores in Singapore

How pretty are these Tiger Tribe goodies? Photography: The Children’s Showcase

This one-stop store for mums and kids stocks a fantastic range of high-quality products from all over the world. Kiddos will love the range of Tiger Tribe goodies: think colouring sets, paper crowns, card making kits and paper aeroplanes for some crafty type toy fun. Little ones can check out the scooters and cool puzzle games by Plus Plus, while grown ups get to lust over the seriously pretty picnic and homeware collections. And can we take a moment to discuss the MERMAID TAILS! So much swoon.
The Children’s Showcase, locations in Tanglin Mall and Cluny Court; www.thechildrensshowcase.com

Sensational Play Shoppe

Sensory play toys are a big part of the cool collection of toys available from Sensational Play Shoppe. If you’re a parent of a child who has to touch EVERYTHING (us), you’ll want to fill your basket with touch and feel letters, cute stress toys (for us or for them?) and discovery putty!
Sensational Play Shoppe, online only; www.sensationalplayshoppe.com


Gigi Bloks are just the thing for getting kids’ imaginations fired up. Photography: Gigi Bloks

If you have a budding engineer amongst your tots then the Crazy Forts and Gigi Bloks from Playhao need to go on your radar immediately. We’re also crushing on its range of colourful ANKER wooden block sets and SIRCH Rive Gauche doll houses. Oh to be a child again.
Playhao, 583 Orchard Road, #02-15 Forum The Shopping Mall, Singapore 238884; www.playhao.com


While it may not have quite the pazazz of its famous London counterpart, Hamleys in Singapore still has plenty of great toy picks for kids of all ages. Expect the usual assortment of LEGO, Fisher Price et al, but also look out for art ‘n’ craft goodies, outdoor toys (including a full swing set: the search for swings in Singapore is our never ending quest), and awesome water play toys.
Hamleys, locations at Plaza Singapura and Marina Bay Sands; www.hamleys.com


KYDZ Toy stores in Singapore

KYDZ stocks all sorts of educational toys for kids. Photography: KYDZ

Looking for tiptop educational toys for kids of all ages and needs? Kydz has just the ticket. With toys sourced from all over the world (and some designed by owner Gary Seow himself) you’ll find everything from puzzles to teaching aids and Montessori materials for kids, especially those with special needs. They’re easy on the wallet too so it’s definitely worth it to splurge a bit to get free delivery on orders of over $100.
KYDZ, 3791 Jalan Bukit Merah #01-02, E-Centre@Redhill, Singapore 159471; www.kydzedu.com

Tickle Your Senses

We’re big fans of sensory play and this two mum team has just the online toy shop of our dreams. The kids will be able to grab their share of coloured rice, waterbeads, kinetic sand and fistfuls of playdough made with an original recipe with all of the fun and none of the smell. Tickle Your Senses also has printables on their website and storytime workshops to get you started. We absolutely love their story kits of engaging picture books paired with suitable sensory toys, plus every kit is kid-tested so you know it’s a surefire win to leave everyone tickled pink!
Tickle Your Senses, Limited stock at The Playfair 2nd Edition (Central), Lilliewoods Social (East) and The Elly Store (West); tickleyoursenses.sg

Photography (top image): The Better Toy Store

Like this story? Here’s more we think you’ll enjoy:

Children’s furniture in Singapore: where to buy bunk beds
How to store your LEGO
Best gifts for the Singapore baby
Robot toys that teach kids coding

Don’t forget to subscribe to our weekly newsletter  and follow us for sneak peeks and fun moments on HoneyKids Instagram!