Our mission is to inspire humans to live better lives.
"Inspire"
We want to spark that desire in you to do or feel something special, creative and interesting. We want to be that reason you walk the long way home, look up, look down, try that new dish, hike, walk or catch the sunrise.
"Humans"
We are for all humans no matter the colour, size, age or race. We celebrate diversity. We don’t endorse discrimination in any form. We’re a team from all walks in life, and that’s the way we like it.
"Live Better"
It means measuring what matters most to you and finding the gaps.
"Lives"
We all only have one, so let's make it count.
Our Values
Teamwork
Nothing works unless there is teamwork. We work together, collaboratively as a team, to achieve our goals.
Integrity
We want to do things that make our kids proud. We are honest and have strong moral principles.
Love Local
We celebrate local designers, creators, producers and businesses. We want to use our powers to lift them up.
Impact
We make a real difference. We take special pride in what we do and only write about things we believe in.
Fun
We are playful, we have good humour and we enjoy having a sense of fun at work. We’ll be honest: we love our jobs.
About Us
Hello from HoneyKids! Based in sunny Singapore, we’re a parenting and lifestyle platform, as well as a video content and events production house. We’re the fun and feisty little sister to The Honeycombers (which was founded by Chris Edwards in 2008), but with just as big a personality. Yes, our company has been around for over a decade (we’re looking pretty good for our age, right?) and has expanded to Hong Kong and Bali, too. A pretty impressive family to be a part of, we reckon.
And we love our jobs. We take special pride in what we do and only write about things we, as parents, believe in. We’re constantly working to bring you the latest and greatest things to do with kids around town, as well as ideas for sanity-saving holidays, fam-friendly restaurants and how to choose the right school. In a nutshell, we’re here to make your life easier, so you can focus on the most important thing: your family.
Speaking of family, we’re a team of different colours, shapes and sizes – and that’s the way we like it. Discrimination is a huge no-no: we don’t endorse it in any form.
Yes, we have advertising on the site, but the difference between editorial and advertorial content will always be made clear. And, like we said, we don’t write about things we wouldn’t endorse ourselves (that includes our work for clients).
Lastly, we’re real people just like you – we’re working mums, both local and expat. We juggle deadlines with school drop-offs, meetings with morning sickness, and time management with toddler (and teen) tantrums. We are known to suffer from hangovers and parenting fails. But the one thing we all have in common is we love where we live, and we love sharing it with you.
BTW, we’d love to hear from you. Say hello! DM us on Instagram or Facebook or email us at [email protected]. Want more? Check out our editorial policy and handy competition Ts and Cs.
Who We Are
Chris Edwards, Founder
A true multi-tasking mumpreneur, Chris juggles deadlines, kids and her packed schedule with talent only found here and at the circus. (Potentially the next career move?) She started Honeycombers as a one-woman band, and has since had three littlies, bringing a new talent to her portfolio – tracking down the coolest kids’ stuff in town.
Syazana Hishamuddin, Editor
Our Editor Syazana has a background in digital marketing and fashion design. Add to the fact that she’s a millennial mom to two toddlers and a hyperactive Bengal cat – let’s just say life keeps her busy! Loves the beach, dislikes the cold, and has a huge passion for bargain hunting and all things vintage.
Amanda Broad, Senior Lifestyle Writer
Amanda is an Aussie mum of three who has spent years scouring Singapore for new experiences. When she isn’t writing up honest reviews on the latest kid-friendly restaurants, vacay spots and relaying inside scoops on upcoming events, she can be found at the beach with the kids or on a course trying to hit a golf ball.