
Can you believe the world’s favourite feline Hello Kitty is about to turn 50? If you and your little ones are fond of the bow-haired Miss Kitty, here is where to find her and her Sanrio friends in Singapore!
Happy 50th Anniversary, Hello Kitty and Sanrio friends! Hello Kitty, our favourite feline (or girl, as some may have you believe) and her posse of pals are celebrating their milestone, golden jubilee 50th birthday! So of course we want to get our hands on all the limited edition merch. There’s everything from T-shirts to EZ-link cards on offer, and we want it all! There are also a bunch of fun events and activities that you need to book now if you want to get involved.
Dream big, sparkle more! Here’s where to find Hello Kitty (and her Sanrio friends) in Singapore.
1. Hello Kitty & Friends Run Fest

Taking place on the sunny island of Sentosa, Palawan Green, Hello Kitty & Friends – Bad Badtz-Maru, Cinnamoroll, My Melody, and Kuromi, brings fans of all ages together for a celebration of fun and friendship. Lace up your running shoes and join us for our thematic Kids 900M Dash and Adults 4KM Fun Run. It is the perfect occasion for all Hello Kitty and Sanrio fans – young and old!
When: 24 and 25 August 2024
Where: Hello Kitty & Friends Run Fest, Palawan Green, Sentosa
2. Singapore Cable Car x Hello Kitty

You know who else is celebrating a 50th birthday this year? Singapore Cable Car! We can’t wait to ride on a Hello Kitty themed car as Mount Faber Leisure Group and Singapore Cable Car prepare for a joint celebration marking Hello Kitty’s 50th Anniversary in style in Singapore! The joint celebration, a first of its kind in Southeast Asia, promises an unforgettable experience with 5 unique birthday-themed cabin designs featuring Hello Kitty and her family. Note: Available on the Mount Faber Line only.
When: Now until 31 December 2024
Where: Hello Kitty Singapore Cable Cars, Mount Faber
3. Limited edition Hello Kitty EZ-link cards and charms

Riding the MRT with Ez-link never looked so cute! Hello Kitty and Sanrio character charms are available from 7-Eleven, while the limited edition set of 2 cards is available exclusively at Lazada.
4. Hello Kitty Studio at Universal Studios Singapore

One of our favourite Hello Kitty stores is tucked behind the entry gates of Universal Studios Singapore. Head to Hollywood and you’ll find the Hello Kitty Studio retail shop, packed with dolls, clothes and exclusive Sanrio merchandise.
5. Sanrio Store Singapore

If you want to fluff up your collection, this very pink store is the place to go. Sanrio Store Singapore stocks the latest and limited edition Hello Kitty merchandise from Japan, alongside gift-worthy pieces featuring friends like My Melody, Bad Badtz Maru, Dear Daniel, and Keroppi.
6. Goldheart Jewellery Sanrio Characters Collection

Take up the glam to the next-level cute with this Hello Kitty and Sanrio friends collection! Goldheart have an utterly adorable array of Sanrio jewellery adorned with the faces of all our favourite characters and beset with gems.
Happy 50th anniversary, Hello Kitty!