Christmas is just around the corner (eek!), which means our favourite shopping sales couldn't come at a better time! Black Friday and Cyber Monday, here we come!
Ever wondered ‘when is the best time to shop in Singapore’? Our answer: November! While Thanksgiving is traditionally an American holiday, with it comes one of our favourite shopping extravaganzas – Black Friday and Cyber Monday. This year, this covers the weekend from Friday, 28 November (Black Friday) until Monday, 1 December 2025 (Cyber Monday). Mark your calendar!
So if you’re spending Christmas in Singapore and looking for some awesome gift ideas, now is the time to shop. With Christmas almost upon us and the gift shopping well underway thanks to all the merry markets happening around town, we’re all about saving as much cash as we can right now. It’s not too early to settle the kiddos down with an awesome festive flick or a spot of Christmas crafts, and get online to bag the best Black Friday and Cyber Monday deals for families in Singapore, stat!
What is Black Friday and Cyber Monday?
Black Friday first got its name from the Philadelphia police in the 1960s, who used it to describe the chaos in the stores as crowds rushed in to start their Christmas shopping the day after Thanksgiving. Retailers, loved it, of course, and later gave it a different spin, offering discounts to bring their ledgers “into the black”, or to be profitable. Cyber Monday is a term coined by the National Retail Federation in 2005 to promote online shopping… in the office! Back in those days, people used dial-up internet at home, which was very slow. After a weekend of shopping Black Friday deals in the retail shops, they return to work on Monday and used the faster internet connection at the office to complete their Christmas shopping online.
Black Friday and Cyber Monday sales from local brands & small businesses
1. Motherswork Year-End Sale
Kicking off our Thanksgiving deals with one of our favourite baby stores in Singapore, Motherswork! Shop early for Christmas with their 11.11 sale or enjoy tiered discounts — the more you spend, the more you save! Black Friday deals may apply for certain brands only, so, don’t forget to check out their sales page for discounts of up to 50%!
Black Friday deal: Expect huge discounts of up to 50%, purchase-with-purchase gifts, and special offers on loads of your favourite brands and products.
More info
2. Rawbought
Got a flight coming up? We have your long-haul travel outfit, sorted. With a brand new, buttery soft Terra linen blend collection and our classic fave, the Reis knitwear collection, now is the time to stock up on the beautiful cosy clothes from the three sisters at Rawbought. Sleek enough for a night out and comfy enough for a night in, we love the super soft materials and how well they wash and keep their shape.
Black Friday deal: Get Free Shipping, up to 75% off on products in Outlet, plus 10% off your first order!
More info
3. Yumi Active
If you’ve missed their 11.11 sale with activewear up to 33% off, make use of the tiered discount promotion to get that soft, creamy workout gear for you and the girlies! Yumi Active was founded by Diana Chang who wanted an Eastern spin to comfortable athleisure wear. You’ll find Asian-inspired prints like cherry blossoms, kebaya, and even Vanda Miss Joaquim. But the best part lies in their fabric — two times more compression, high-wicking technology, and comes with UV protection! The sculpting effect is real, by the way!
Black Friday deal: Get free shipping for orders above $60, $35 grabs in Sale, plus tiered discounts of up to 33%!
More info
Black Friday and Cyber Monday sales from major retailers and online shopping apps
4. Amazon
Mark your calendars because Amazon’s Black Friday sales starts from 20 November to 1 December! Expect huge discounts of up to 40% off toys like Transformers, Barbie, Nerf, and more. This will be the perfect time to shop for home and kitchen ware, with brands like Tefal and WMF going at up to 50% discount! And if you’re shopping for electronics, many brands are offering up to 40% discount. To get us into the shopping mood, there’s going to be a Holiday Giftorium at Suntec City Atrium ( 22 to 23 November) with curated Amazon products, alongside ball pits, themed rooms, and a personality quiz to discover your gifting style.
Black Friday and Cyber Monday deals: Up to 40% of toys, up to 50% off home and kitchen, up to 40% off for electronics, up to 50% off beauty.
More info
5. Uniqlo
Just ahead of the Black Friday sales, Uniqlo Singapore will be host a Thank You Festival with limited-time-time discounts and special gifts. This is the best time to get your winter time essentials like the 100% Cashmere Sweaters and HEATTECH Cashmere Blend, as well as selections from LifeWear — our most comfy everyday wear. And if you’re shopping at the Orchard Central or Jewel Changi Airport store, you can even personalise your Uniqlo Pocketable Travel Bag. While we wait for more details of upcoming promotions, check out their sale page for the best buys of the week.
Black Friday and Cyber Monday deals: Limited-time offers on winter essentials, LifeWear, and gift with purchase. Stay tuned for updates.
More info
6. Decathlon
Ready, set, SALE! Our favourite destination for sports gear in Singapore, Decathlon, is having big sales this November. Score savings of up to 50% off, and keep a lookout on Fridays for extra discounts! Now is the time to stock up on ski gear, indoor gym equipment, camping foods and bicycles!
More info
7. Sephora
Our go-to brand for all the beauty staples and treats – Sephora is where it’s at come Black Friday in Singapore. With loads of discounts, purchase-with-purchase, and new Christmas gift sets, it’s time to start filling that online basket with all the self treats. You deserve it! Check out the sale section while we wait for details of their Black Friday deals!
More info
8. Smiggle
Ah, Smiggle. One of our favourite places to shop for stocking fillers with super fun little toys and gadgets, as well as adorable and funky designs for kids of all ages. Instead of Black Friday, they’ve got Colour Friday promotions
Black Friday and Cyber Monday deals: Check out Colour Friday with great deals and up to 60% off on loads of fun gifts, toys and stationery, including Advent Calendars!
More info
9. Mothercare
Mothercare’s year end sale this year is set to be epic! This will be their biggest sale of the year, starting on 19 November. There’ll be fabulous deals on everything for mum, baby and the kiddos. From fashion, toys, feeding and changing to strollers, cots, home and travel, we are looking forward to big discounts!
More info
10. Pupsik Studio
Pupsik has literally everything for baby from buggies to breastpumps, and they are having a huge Christmas sale so you can shop beyond Black Friday!
More info
11. Lazada
Lazada always goes big when it comes to sales, so it’s no surprise that 11.11, Black Friday and Cyber Monday are likely to see huge savings and discounts aplenty. So make sure you’ve got the credit card ready!
Black Friday and Cyber Monday deals: Up to 80% off, 1 for 1 deals, big brand discounts, plus redeemable vouchers and flash sales aplenty!
More info
12. Shopee
Mark your calendars because Shopee is unveiling some super-duper discounts this Singles Day and on Black Friday. From tech gadgets to skincare products, you bet you’ll find some sweet discounts on the platform!
Black Friday and Cyber Monday deals: Expect more crazy flash sales and make sure you collect and stack discount vouchers!
More info
13. Tiktok Shop
Gone are the days of dancing videos (some trends remain), Tiktok today has an e-commerce side with products, services, and fresh food delivery. Instead of reading reviews, you can now watch them as short videos or better yet, join a live stream and ask your questions. Make sure to grab those vouchers, BOGO (Buy One Get One free), GWP (Gift with Purchase), PWP (Purchase with Purchase) during the live streams! And expect more vouchers, free shipping, discounts and deals during the Black Friday and Cyber Monday sales!
More info
14. Zalora
Another big player in the e-commerce field, Zalora, is also packed with fab deals that won’t disappoint even the pickiest shopper. From shoes to bags, let your inner shopaholic thrive this month. Ready? Here we go.
Black Friday deals: Deals up to 80% off, mega flash sales, free shipping, and more!
More info
15. Shopback
Shopback isn’t just for sale time (there are deals to be had every day!), but you can guarantee that there are going to be big discounts in store for the main sale events coming up in Singapore. Stay tuned for more!
Black Friday and Cyber Monday deals: Expect upsized cashback of up to 100%!
More info
16. MINT Museum of Toys
While it’s not your typical Black Friday sale, MINT Museum of Toys is launching Christmas Memorabilia – an end-of-year event to celebrate the joy of toy gifting. Aside from their weekend activities like designing digital greeting cards, crafting your own nutcracker & snowball ornaments, and more, they also have exclusive deals on their toy gifts available only at Christmas Memorabilia!
Black Friday and Cyber Monday deals: Up to 60% off toy gifts
More info
Happy Black Friday shopping, folks!
