While we love heading to the shops, decent kids' fashion is only a click away. Read on for our fave online stores, delivering to your doorstep!
It’s hard to deny the convenience of online shopping when you’re a parent. Firstly, popping down to the shops always ends up being an ordeal when you’ve got little ones in tow. And secondly, shopping in bed = winning! If you’re looking for some new kids’ clothes online, then you’ve come to the right place. We’ve listed out some of our favourite children’s brands that you can shop online, and have delivered to your Singapore doorstep. Score!
WHERE TO BUY KIDS CLOTHES ONLINE
1. Maison Q
Homegrown and reversible since 2015, Maison Q is the clever-clogs of the kids’ fashion world. Founded by former magazine editor Suhana Ab, the whole idea here is two-in-one: reversible dresses and shirts that flip to reveal a completely different design, so you get double the outfits (and double the cost-per-wear smugness) out of every piece. Everything’s designed in Singapore and made in their own atelier, which means top-notch quality and a riot of happy, vivid prints. Beyond the reversibles, there are fairy tulle dresses, formal wear, baby onesies and gift sets, family twinning options, and adorable accessories like puffy backpacks and slings. Don’t miss the Teddy Bundles if you’re after a ready-to-gift treat.
Free shipping? Worldwide shipping is available.
Returns policy: Exchanges within 7 days of arrival for local orders (14 days for overseas), as long as tags are intact and items are unwashed and unworn. Store credit only, no cash refunds, and all sale items are final.
2. Little Ground
Say annyeong to the best of K-wave styles and international brands at Little Ground! The popular South Korean multi-brand childrenswear store has just landed in Singapore, curating fresh styles for your mini-me every season. But we don’t just love it for bringing in a variety of latest trends from Korea and around the world, all of Little Ground’s clothing are designed to fit Asian sizes perfectly. We love! Get ready to shop the best of Korean brands like BLUEDOG, Lulabee, and Denim in the Box; as well as sustainable and ethical international brands like Wynken, Weekend House Kids, and The Animal Observatory. Prefer to check out the clothes in person? Little Ground’s first ever Singapore outlet is conveniently located at Forum The Shopping Mall, right in the heart of Orchard shopping district.
Free shipping? Free shipping for all orders above $100 from 18-21 May 2023. Thereafter, free shipping for all online orders of $150 and above.
Return policy: Return within seven days with receipt upon order approval. Terms and conditions apply.
3. Seed Heritage
Seed Heritage is a favourite of ours, especially its newborn range – all those too-adorable-for-words offerings make ideal baby gifts for any pregnant mates. Little girls will love the zealous use of sequins in the collections, while boys will love the quirky prints and fun detailing (like horns and ears on hoods!).
Free delivery? Yes, if you spend over AUD$250. Otherwise, it’s AUD$20. Shipping takes four to 10 business days.
Returns policy: Returns are accepted within 30 days after purchase.
4. Playtime Wonder
Playtime Wonder made their local debut at Boutiques Singapore, and is pure storybook magic for the wardrobe. This Indonesian whimsical label builds whole little worlds around its characters: meet the Doodleville gang of Mr. Theo Twinkletoe, Ollie Lightfoot, Bella Purrington and Barkley Bumblepaw, who pop up as teeny embroidered comic tales across the collections. Think soft, breathable linen made for slow, sunny, run-around days, in gentle prints that feel like a hug. There are tees, sailor tops, skirts, matching sets and cosy outers for both boys and girls, plus accessories to finish the look. If you love clothes with a bit of heart and a story to tell, this one’s a keeper.
Free delivery? Yes, if you spend over AUD$250. Otherwise, it’s AUD$20. Shipping takes four to 10 business days.
Returns policy: Returns are accepted within 30 days after purchase.
5. Boden
Based in the UK, Boden has classic, stylish and age-appropriate prints with some awesome themed collections (Harry Potter PJs, anyone?). Designed for kids up to 16 years old, there’s something here for every season – from brightly coloured sundresses for some fun in the sun to knitted cardigans to keep cosy on a rainy day. All pieces are machine washable and there’s even an impressive range of beach footwear.
Free shipping? Yes, you get free standard shipping (8–10 days) if you spend more than $175 (it’s $20 for orders under that amount). An express courier can deliver with 3–4 business days for an extra charge.
Returns policy: A “no-quibble” policy if item is returned within 3 months.
6. Uniqlo
Japanese store Uniqlo is top on our list when it comes to basics and loungewear. You’ll be able to pick up some seriously comfy skirts and trousers – great for Singapore’s warm weather. And don’t get us started on its UT collection. We can’t get enough of the cool T-shirts and seasonal collaborations with franchises like Disney, Marvel, anime and all your favourite Sanrio characters!
Free shipping? Yes, for orders over $60. $6 for anything below.
Returns policy: Return within 30 days.
7. H&M
When it comes to buying kids’ clothes online, you can’t look past H&M. There are some bargains to be had as well as gorgeous bigger-ticket items.
Free shipping? Free delivery for orders above $49 for members, above $99 for non-members. $6.90 for anything below.
Returns policy: You can return items within 30 days from receiving your order – simply follow the process and away you go. Note: you need a printer.
8. Misha and Puff
If you’re hoping to head off to cooler climates as soon as the travel industry gets back to normal, then Misha and Puff is the place to go for knitwear. Each piece is hand-knitted in Peru using merino wool (you’ll even find the name of the knitter on each item’s hangtag). You’ll be able to shop up a storm with all those snuggly jumpers, pullovers, jackets and dresses, along with comfy leggings and knitted bloomers.
Free shipping? Shipping rates vary, depending on where you’re ordering from.
Returns policy: No returns or exchange for all international orders.
9. Cotton On Kids
Oh Cotton On Kids, how we love thee for online shopping! You’re guaranteed to find pretty much everything you need for the kidlets from this Australian brand. Hurrah for Typo, too – the perfect solution to our stationery addiction.
Free shipping? Next day delivery is free on all orders over $50. Else, it’s $5.
Returns policy: There’s an unlimited policy so long as items are new and tags are still attached. Follow the procedure online to request a free return.
10. Next
Next is one of our go-tos for online kids’ clothing. It’s pretty easy to rack up a huge basket with all those awesome togs on offer. From fancy partywear to PJs and casual basics, it’s got everything you need to kit the kiddos out. The teen collection is also worth a look-see.
Free shipping? No, it’s $10 for all orders.
Returns policy: You can return any kids’ clothes within 28 days, but you’ll have to foot the bill for postage.
11. Rawbought
We’re not going to lie – Rawbought really has the most comfortable jammies, ever! Kids will love its buttery-soft Je Dors collection sleepwear, available in both Full and Short sets. These pyjamas also come in beautiful colours, guaranteed to make your kids (and you) fall in love with them, on top of having a good night’s sleep. And while you’re browsing the website, why not snag a set of sleepwear or loungewear for yourselves too?
Free shipping? Free on all orders within Singapore, international deliveries are free with minimum order of above $50.
Returns policy: 14-day return policy (upon receiving your order). Items must also be unwashed, unworn, with original packaging and tags attached.
12. The Elly Store
Although we usually love popping over to their Cluny Court store, we’re fans of the convenience of shopping for cute kids clothes from The Elly Store online too! If colour and bright prints are you and your kids’ thing, The Elly Store has a great selection for both boys and girls. We love the shoe selection too, especially for the eco-friendly Native slip-on sneaks and gender-neutral saltwater sandals.
Free shipping? Free shipping for purchases $100 and above.
Returns policy: Sale, personalised items, pillows, and underwear are non exchangeable or returnable. Exchanges can be done by bringing your order (sealed in original packaging and tags) to the store or office within 30 days from date of order.
