Refresh your wardrobe with the best places to shop family outfits for Chinese New Year 2026.
Lunar New Year in Bangkok is all about gathering with loved ones, welcoming fresh beginnings and enjoying the tradition of dressing up for the occasion. And while there are loads of things to do in Bangkok with kids during the festive season, for little ones, the main event might be the hong bao haul. So, looking cute is basically a requirement for maximum red envelope return.
Whether you’re drawn to classic cheongsams or modern Mandarin-collar shirts, Bangkok’s boutique scene has plenty to offer this year. From toddlers to coordinated looks for parents, we’ve done the browsing for you. Scroll on to see where to shop Chinese New Year family outfits in Bangkok.
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Where to buy Chinese New Year 2026 outfits for kids in Bangkok
1. Brooklyn & Brighton
Chinese New Year is always a fun moment for this Thai designer brand. Founded by a mum of twins, the label focuses on thoughtful designs rather than mass-produced outfits. This year, families can choose from a range that includes cheongsams, pants, skirts and Mandarin-collar shirts made from premium fabrics that are lightweight, soft and comfortable to wear. Parents can also match with their kids for a coordinated family look.The collection also includes a wide selection of Chinese-inspired props and accessories, from headbands and hats to hair clips and wiggle ear lion hats.
Where: 3rd Floor, Siam Paragon; 6th Floor, Central World; 4th Floor IconSiam; 4th Floor Central Pinklao, Bangkok
How much: Starting at B690
Brooklyn & Brighton Facebook Brooklyn & Brighton Instagram
2. Lookbookpetite
For families who want something a little more stylish, House of Luck by Lookbookpetite offers a coordinated hug for the entire family. The collection centres on vibrant floral prints paired with traditional cuts, including relaxed shirts, sleeveless dresses and comfortable matching sets. Designed to feel festive without being too formal, these are outfits that fit naturally into Lunar New Year celebrations and still feel right long after.
Where: 6th Floor, Central World, Bangkok
How much: Starting at B850
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3. Baby Lovett
One of Thailand’s most talked-about baby and kidswear brands, known for collections that often sell out within minutes of launch. The brand is praised for combining thoughtful design with high safety standards. For Chinese New Year 2026, Baby Lovett introduces its special Lucky Horse collection, inspired by strength, progress and good fortune. The range features refined prints, textured fabrics and detailed 3D embroidery, paired with breathable materials. A standout this year is the coordinated family set, designed to help families celebrate together in style.
Where: Available online via Line Shopping, Lazada and Shopee.
How much: Starting at B390
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4. Little Mojo
Known for its signature “Jolly Little Trouble” style, Little Mojo brings bold, playful energy to Chinese New Year 2026 with Mei in Bloom. It is a collection designed for the whole family. Inspired by the plum blossom, a symbol of strength, renewal and good fortune, the range blends tradition with expressive colour and texture. Coordinated family looks feature floral motifs and statement collars. From Mandarin-style shirts to cheerful dresses, the designs feel comfortable yet eye-catching, celebrating togetherness with personality and fun.
Where: 6th Floor, Central World; 3rd Floor, Emporium, Bangkok
How much: Starting at B1,090
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5. Very Snazzy Kiddo
Bright, cheeky and full of personality, Very Snazzzy Kiddo turns Chinese New Year up a notch with its Veggie collection. Designed for mums and kids to wear together, the range moves away from tradition and leans into playful energy. Expect bold reds, quirky veggie prints and colours that really pop. With a streetwear-meets-boutique feel, these matching pieces are for families who like to show up to the celebration looking cool, confident and a little unexpected.
Where: Available online via Shopee
How much: Starting at B770
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6. Day & Friends
Day & Friends marks Chinese New Year 2026 with its Golden Bloom collection, inspired by the plum blossom, a symbol of good luck and new beginnings. Staying true to the brand’s soft, homemade aesthetic, the festive range features delicate florals and elegant Mandarin-style details. Matching pieces come in classic red tones, with cuts designed for comfort in warm weather. Loved for its Mom & Me sets, the collection is also a lovely option for mums who want to coordinate outfits with their little ones.
Where: Available online via Line Shopping, Lazada and Shopee.
How much: Starting at B399
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7. Little Coogie
Little Coogie is a go-to for parents dressing kids for big moments, from weddings to school performances. When Lunar New Year comes around, the brand offers a wide range of festive outfits to choose from. Families can lean into classic, traditional styles or explore designs that blend Chinese elements with Thai-inspired details. The result is a collection that feels celebratory yet wearable, offering plenty of stylish options for the festive season.
Where: Available online via the brand’s website and Shopee.
How much: Starting at B440
Little Coogie Facebook Little Coogie Instagram
8. Hey Pilgrim
A Bangkok-based boutique clothing brand for babies and children. The label produces all pieces by hand in its own studio with skilled Thai sewers, focusing on quality craftsmanship and 100% cotton fabrics. During Chinese New Year, it’s a favourite among parents who enjoy festive outfits with personality. Known for vintage-inspired, bohemian styles with hand-stamped prints and rich indigo tones, the designs steer away from obvious symbols, feeling artistic and wearable.
Where: Available in store at Chatuchak Weekend Market and online via the brand’s website.
How much: Starting at B220
Hey Pilgrim Facebook Hey Pilgrim Instagram
9. Rocking Choo
For families who want Chinese New Year outfits that feel personal, Rocking Choo offers a fully customisable T-shirt collection. Made from 100% cotton, the pieces are soft, breathable and comfortable for all-day wear. Designs and text can be personalised with family photos, illustrations, names or festive messages in Thai, English or Chinese, creating looks that feel meaningful and easy to wear throughout the celebrations.
Where: Available online via Facebook
How much: Starting at B250
Rocking Choo Facebook Rocking Choo Instagram
10. Enfant
Known as one of Thailand’s leading all-in-one brands for baby and child care. Enfant adds festive charm to Chinese New Year with its Lucky & Happy Lunar Collection. Designed in auspicious red tones, the collection blends classic Chinese elements with sweet, child-friendly details. Little girls will adore the soft, elegant dresses finished with playful bear motifs, while boys can dress up in Mandarin-collar shirts with gold-tone buttons, paired with crisp white trousers. It is a line created to bring good luck in welcoming the Year of the Horse.
Where: Available in the kids zone at various department stores, such as Siam Paragon, Central World and Central Chidlom.
How much: B1,290 for girl; B1,490 for boy
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