
Little Ground has landed in Singapore, showcasing the latest in children’s fashion at their first Southeast Asian store in Forum The Shopping Mall.
Attention all parents of mini fashionistas: a new kidswear store brand is in town! Little Ground, South Korea’s popular baby and childrenswear store, has opened its first ever outlet in Singapore. You can find it in Forum The Shopping Mall, right in the heart of the bustling shopping district of Orchard Road.
Why is Little Ground so popular in Korea?
Little Ground is a one-stop-shop featuring trendy and versatile clothes for children from the best Korean brands alongside a selected mix of leading international labels. Families look forward to the fresh selection of styles and designs that it curates every season. But most importantly, they especially love that the childrenswear store features high quality clothing that is child-safe, with styles for every occasion and everyone. That’s right, Little Ground stocks pieces with fitting that pays attention to Asian child sizes!
So what can you expect from Little Ground’s first store in Singapore?

The premium kidswear store will be unveiling its Spring/Summer 2023 collection upon its launch in Singapore. This will include designs from six of Little Ground’s in-house brands:
- The preppy BLUEDOG and BLUEDOG Baby;
- Whimsical and dreamy Lulabee;
- Playful attires from Denim in the Box;
- Talescoop that exudes cool kid vibes; and
- The bright and vibrant R:Robot.

On top of these, Little Ground promises a variety of labels and styles that are in vogue around the world. The store will be introducing a range of international brands that it carries as well. Think London-based kidswear brand Wynken, Weekend House Kids from Spain, and French children’s fashion chain The Animal Observatory. You can look forward to these in stores later this year.
Styles for infants, preschoolers, and even tweens
That’s right – Little Ground carries clothing in sizes and styles that will fit babies (as young as newborns), primary schoolers, and even tweens. You can say that there’s something for every child in this multi-brand store, making it truly a one-stop fashion store for the family.
But don’t just take it from us – head over to Little Ground at Forum The Shopping Mall with the fam and experience it for yourselves!
Happy shopping!
This post is in partnership with Little Ground.