Huggies adds a fun twist to its carton packaging with the magic of AR technology. Here’s what our HoneyKids mum and daughter duo have to say…
Raise your hand if you love finding creative ways to keep your little one entertained at home. We sure do. From building blanket forts to transforming the playroom with anything we can find around the house, we’ve done it all. Now, this diaper brand is giving us one more fun activity – and it all begins in its packaging!
Leading diaper brand Huggies has introduced its first-ever Huggies Naturemade Playbox AR Experience. These carton playboxes put a fun spin to the usual packaging with 3D animal paper cutouts that come to life thanks to AR technology. Available in two designs – Safari Surprise (taped diapers in M and XL sizes; pants in L) and Woodland Wonder (pants in M and XL sizes; taped diapers in L) – the carton playboxes bring a touch of nature to your child’s play area. And of course, they give the boxes a second use, too.
Our Honeykids mum-of-two, Kate Noble, got first dibs on the exclusive Huggies Naturemade AR World playboxes. Read on for her review!
A mum’s review of Huggies Naturemade and its new AR World playboxes
I’ve used Huggies Naturemade since my second daughter was born in July this year. I switched brands after using these for the first time at the hospital. They were the hospital’s brand of choice, and I can see why. The diapers seem so much softer than other brands, and as the name suggests, a lot more natural. I love the fact that the diapers are made from natural fibre, so there are no harmful chemicals. Each diaper also has a vitamin E liner and a 12-hour absorbency so it’s super comfy.
In all honesty, I wasn’t aware of all the nasties that can go into diapers, so it was a wake-up call. The diapers work for my eldest daughter (three years-old) too! They are light and breathable, which is great when you’ve got a super active toddler on the go.
A fun nature wonderland at home? You betcha!
The new Playbox format is a big bonus. The playboxes create an opportunity for pretend play, providing pop-out 3D animal characters and an accompanying backdrop for two natural settings: Safari Surprise and Woodland Wonder.
My toddler was so excited to spot the animals on the box, and it’s nice that the activity was something we could do together. I helped her get the animals out of the cardboard (which is easy with the perforated edge), and then she saw it as a jigsaw puzzle to piece them together into their 3D form. Top tip: it becomes even more of a game to match the correct ones if you mix the animals up!
We then cut out the playmat – make sure to supervise any cutting and handle the box with dry hands – that comes as part of the box. This brings out another fun activity.
“Never has a cardboard box proved to be such a hit in our house”
The Safari Surprise comes complete with lion, elephant and giraffe characters, plus a savannah playmat and greenery. The woodland theme was also a big hit. She loved the owl, and there’s also a squirrel and bear, plus two trees to play with. We created stories and scenarios using the characters and playmat together. She also played independently with the box (another big plus, giving me time for other jobs!).
All of this, and that’s before we even checked out the AR technology!
You simply follow the instruction to scan, and the whole scene comes to life. Watch the squirrel nibble an acorn, the lion roar and the elephant splashing water. My daughter loved this, and the technology was a big hit, making the box even more engaging. My younger daughter was pretty fascinated too! Psst: the AR is only ‘activated’ if you scan the playbox.
I love the Huggies Playbox concept because something that is usually just functional suddenly becomes fun. Also, if you have a little one like me, you’ll probably find that you’re always looking for creative ways to keep them entertained and often running out of ideas. The boxes from Huggles fit the bill and do the creative thinking for you.
Huggies Naturemade Playbox AR Experience will be available from 1 November to 31 December 2021.
Perk alert! This 11.11 sale, enjoy $14 off $100 on Shopee. Simply use the promo code “HUGHON1”.
Note: The Huggies Naturemade Playbox AR Experience is exclusive to Huggies Singapore club members.
This post is in partnership with Huggies