It would take years to explore all of Thailand, but this thing to do in Bangkok with kids turns one visit into a journey across the country.
This thing to do in Bangkok with kids brings together food, culture and travel inspiration from across Thailand under one roof.
From 25–29 March, the Tourism Authority of Thailand (TAT) is bringing back the Thailand Tourism Festival for its 44th edition at Queen Sirikit National Convention Centre.
It brings together the best of each region in one place, almost like a friendly showcase of what every part of the nation does best, so you can eat, explore and experience the country’s diversity all under one roof.
This year’s event revolves around the idea of “Suk Thanthee…Thi Tiew Thai” [สุขทันที ที่เที่ยวไทย], which translates to “instant happiness through travelling in Thailand”. It’s shaped around the “5 Must Do in Thailand”.
What is Thailand Tourism Festival 2026?
This thing to do in Bangkok with kids is TAT’s flagship domestic tourism festival, designed to inspire people to explore more of Thailand through food, culture, shopping, performances and immersive regional showcases.
The 2026 edition spotlights the “5 Must Do in Thailand” concept. Must Taste focuses on regional flavours, Must Try highlights interactive cultural experiences, Must Buy showcases locally made products, Must Seek points visitors towards hidden-gem destinations and Must See celebrates Thai performances and cultural spectacles.
A special highlight this year is a tribute to Her Majesty Queen Sirikit, The Queen Mother. Exhibitions and installations reflect her lifelong support for Thai textiles, handicrafts and community development, while also encouraging visitors to discover tourism routes inspired by her royal initiatives around the country.
Inside Thailand Tourism Festival 2026: what you can expect
Here are some of the highlights from the festival.
Zone 1 – The Eastern Village
Get a taste of the coastal East with seafood, local dishes, fruit and cafe treats from more than 50 outlets. There are also photo spots inspired by famous attractions such as Chanthaburi’s cathedral, Trat’s lighthouse and Bang Saray fishing village.
Zone 2 – The Northeastern Village
Experience the spirit of Isan through all five senses, from an illuminated display inspired by the Ubon Ratchathani Candle Festival to photo spots inspired by Buri Ram’s flower gardens and Kalasin’s dinosaur landscapes. You can also explore local culture through craft displays and performances along the way.
Zone 3 – The Southern Village
Be transported to the South through immersive marine scenery, local culture and lifestyle displays from 14 provinces. Highlights include an “Under the Sea” installation inspired by coral reefs.
Zone 4 – The Central Village
Discover the Central Region through culture and heritage from 17 provinces, with displays of ceramics, flowers and Thai textiles, a recreation of Banthat Thong Road and cultural performances such as Muay Lop Buri and Thai shadow puppetry.
Zone 5 – The Northern Village
Under the theme “Season of North 2026”, the North is presented as a year-round destination through mural art, woven textiles and carved wood details inspired by Nan’s creative identity, alongside craft products, performances and wellness activities.
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Why families are excited about Thailand Tourism Festival 2026
What makes this thing to do in Bangkok with kids exciting is how it turns one venue into a full journey across Thailand. Instead of travelling province by province, you can sample food from every region, watch cultural performances, join workshops and discover new destinations all in one visit. It is also the kind of event that works for different ages, whether your kids want to snack, explore, take photos or just enjoy the lively atmosphere.
Why this matters to families in Bangkok
This thing to do in Bangkok with kids shows how local tourism events are becoming more interactive and family friendly. It is not just about promoting travel, but also about helping little ones connect with Thai culture, discover the diversity of each region and learn more about sustainable tourism. With its royal tribute and Zero Waste to Landfills goal, this year’s edition also brings a more meaningful layer beyond the fun.
Good to know before you go
Best for: Families looking for a lively day out with culture, performances and regional experiences
Where: Halls 1–4, G Floor,Queen Sirikit National Convention Centre, Bangkok
How much: No entry fee
When: 25–29 March, 10am–9pm
