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This week on Growing Pains by HoneyKids podcast, we speak with Maggie Dumra.
She spent twenty years in marketing, watched K-pop idols starve themselves to be on camera, and knows exactly what the algorithm does to a girl’s body image before it happens to her own kids. Ange and Maggie go inside Sephora Kids trend, the one that put ten-year-olds on a retinol routine and racked up 331 million views on one hashtag.
Maggie opens up about what happens at the dinner table when the comments turn nasty, shares the strange Sunday-night ritual that keeps her girls from ever needing a credit card, and the one brain-development analogy that finally got her tween to back off the begging.
If you’re raising a daughter anywhere near a smartphone, you need to hear what Maggie does differently.
What you’ll take away
- Why Maggie’s daughters aren’t allowed on TikTok even though she’s a content creator with over 78,000 followers
- What actually happens when a someone recognises her daughter in public
- The Sephora Kids trend explained, and the uncomfortable question it raises about who’s footing the bill
- The Sunday-night ritual that keeps her girls from ever touching a credit card
- The brain analogy Maggie uses to explain “you’re not ready yet” without a single lecture
- How Maggie gets her point across without turning into a naggy mum, and why it works better than any rule she’s set
- What her 13-year-old would say to parents who post their kids online
About Maggie Dumra
Maggie Dumra is the founder of Jaedals, a Singapore footwear brand that works with underprivileged women to make comfort-driven sandals. Before that she spent twenty years in marketing and advertising, and now in between business and family, she creates family content online with over 78,000 followers. She is a mum of two daughters, 8 and 13, neither of whom has her own social media account.
Keep up with Maggie and Jaedals on:
- TikTok: @mrsdumra
- Instagram: @shopjaedals
Growing Pains is HoneyKids Asia’s podcast for the conversations you want to have after the kids go to bed.
If this one moved you, share it with a parent who needs to hear it. Or send your feedback and topic suggestions to podcast@honeykidsasia.com — we’d love to hear what you’d like us to talk about next.
Growing Pains is produced in partnership with Poddster, Singapore’s podcast studio.
