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Your brain takes in 11 million bits of information every second. You consciously process about 50. The rest gets filled in by beliefs, and those same beliefs, the ones you don’t even know you have, are quietly shaping your children right now.
Nir Eyal is a former Stanford lecturer, New York Times bestselling author of Hooked and Indistractable, and the kind of person who will tell you that your to-do list is making you worse at life. His latest book, Beyond Belief, started with a simple question: why do people not do the things they know they should?
The answer had nothing to do with willpower, screens, or discipline. It had to do with the invisible stories we carry about ourselves, and pass on.
This one will make you think differently about your own brain. Press play.
What you’ll take away
- Why your to-do list is secretly working against you
- Four questions that can dissolve a belief you’ve held for years (Nir uses his mum as the test case)
- Why “I am” are the most dangerous words in English
- The labels you put on your kids become the ceilings they live under
- What the science actually says about manifestation
- How to raise “indistractable” kids (it has nothing to do with screen time limits)

About Nir Eyal
Nir Eyal is a globally recognised authority on behaviour change and human potential. A former lecturer at Stanford’s Graduate School of Business, he’s the New York Times bestselling author of three books that between them have sold over one million copies in more than 30 languages.
- Beyond Belief: geni.us/beyondbelief
- Indistractable: geni.us/Indistractable
- Hooked: geni.us/hooked
- Free belief change guide: nirandfar.com/beyond-belief-live
- 30-Day Belief Transformation Journal: nirandfar.com/beyond-belief
- Website: nirandfar.com
- Instagram: @nireyal
- LinkedIn: Nir Eyal
Growing Pains is HoneyKids Asia’s podcast for the conversations you want to have after the kids go to bed.
If this one moved you, share it with a parent who needs to hear it. Or send your feedback and topic suggestions to podcast@honeykidsasia.com — we’d love to hear what you’d like us to talk about next.
Growing Pains is produced in partnership with Poddster, Singapore’s podcast studio.