Do you feel baffled by the huge range of info, products, and ingredients out there in the world of baby skincare? We don’t blame you. We often just resort to the latest new product in the hope that we’re staying on top of health trends while patting ourselves on the back for being ‘on top of it’ mums. Which makes us think – in today’s modern world we tend to believe that the clever clogs who discover a ‘miracle ingredient’ or introduce a new health trend (kale, anyone?) did so in our time. You know, “they just didn’t know about this stuff back in the day”. In fact, these ‘new’ trends have often been around longer than our grandparents, and natural skincare is no exception. We recently discovered a lovely baby skincare product that’s new to Singapore, but its beginnings take us all the way back to 1945 and the discovery of the goodness of oats…
71 years ago, some gents known as the Musher brothers were experimenting with raw cereals while working in their family’s olive oil company. They discovered that fine-milled, or colloidal oatmeal could not only be used to stop foods from turning rancid, but also to soothe the skin and help to retain moisture. They brushed up on their Latin, found that ‘Avena Sativa’ means ‘oat’, and voila, the Aveeno brand was born. Two years later, The Mayo Clinic started using the Aveeno Colloidal Oatmeal Bath Treatment on patients with skin irritations and had great results. Since then, many clinical research studies have found that colloidal oatmeal can deliver benefits such as helping with itchiness and dryness from baby eczema and dermatitis, moisturisation, barrier protection, and anti-inflammatory or anti-irritant properties. It can also soothe and cleanse the skin, and it’s been doing so since ancient times.
So what does this mean for us mums and our bubs? If you care more about what’s being put into your skincare products than what’s left out, especially if your tiny tot has sensitive and/or dry skin, it might be time to try some Aveeno Baby. This brand is about more than just being natural – every ingredient has a purpose, and ingredients are never added just to have the latest skincare buzzword on the label. In today’s cluttered baby products environment, we think this is a refreshing example of ‘less is more’.
The Aveeno Baby range, which is the number one U.S. Paediatrician recommended baby skincare brand*, has four great products. After all, how many babies out there really need a 10-step skincare regime? The Wash & Shampoo and Daily Moisture Lotion are suitable for all skin types, while the Soothing Relief range of Moisturising Cream and Creamy Wash are best suited to bubs with dry skin. The products will help soothe, relieve, and protect your little one’s sensitive skin, keeping them well moisturised for the day (no need to waste time and money reapplying again and again!). And while Aveeno doesn’t focus so much on what’s left out of the products, it’s always good to know that a baby wash and shampoo is tear-free, soap-free, and paraben-free. Can they promise bath-time-tantrum-free? Probably not, but we think it’s best that the folks at Aveeno keep focusing on what they’re good at: making great quality, gentle skincare products that do exactly what they should.
Grab yourself some Aveeno Baby online today and see if colloidal oatmeal works for your baby’s precious skin!
*AlphaImpactRx ProVoice Survey 2014
This post is sponsored by Johnson & Johnson.