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Sharon Wong walked away from a high-flying corporate career with zero retail experience and built one of Asia’s leading mother and baby brands across four countries. Twenty-eight years, one pandemic after another, and an expansion into China that started with doors slamming in her face. She calls it insanity. She might be right.
Now, at 60, she’s not slowing down. She’s scaling faster than ever, and she’s rewriting what everyone assumes about age, ambition and rest.
In this episode of Growing Pains, Sharon talks about the real cost of chasing having it all, the mindset shift that let her treat every crisis as just another season, and the parenting philosophy that shaped three kids who still call her their best friend.
There’s a secret recipe behind her success, a rapid fire round that gets brutally honest about the worst parenting advice she’s ever received, and one theory about luck that has nothing to do with money.
Can women really have it all? Or are we asking the wrong question? Sharon has an answer. You might not expect it. Click play.
What you’ll take away
- Why the founder of one of Asia’s biggest baby brands says she’s never actually been stressed
- The real formula behind her success, and why one letter in it changed completely
- What it took to get a single Chinese mall to finally say yes after every other door slammed shut
- The parenting rule she and her husband set before they even had kids
- Why she thinks “having it all” is the wrong question entirely
- The rapid fire answer that flips conventional parenting advice on its head
- What her ten year old son did with his Christmas presents that turned into a decade-long family tradition

About Sharon Wong
Sharon Wong is the Founder and CEO of Motherswork, one of Asia’s leading premium mother, baby and kids’ retail brands, with stores across Singapore, China, Vietnam and Thailand. She left a career as a Regional Tax and Treasury Director to build the company from scratch with zero retail experience, and 28 years later her team calls her “the CEO who bakes.” She’s the author of Wo(Mum): Living My Life as a Warrior, Woman and Mum, Chairwoman of MITAS (Maternal and Infant Trade Association of Singapore), and a mother of three.
Connect with Sharon and Motherswork:
LinkedIn: @Sharon Phoong-Wong
Website: Motherswork
Instagram: @swwongsharon, @motherswork
Growing Pains is HoneyKids Asia’s podcast for the conversations you want to have after the kids go to bed.
If this one moved you, share it with a parent who needs to hear it. Or send your feedback and topic suggestions to podcast@honeykidsasia.com — we’d love to hear what you’d like us to talk about next.
Growing Pains is produced in partnership with Poddster, Singapore’s podcast studio.