Shopping in Singapore: Iconic Australian fashion label Seed Heritage launches women’s capsule collection at Wisma Atria boutique

The wait is over: Seed Heritage is launching its women's collection in Singapore!
If like us you’ve been a disciple of Seed Heritage Women’s wear for years and have been waiting for it to grace Singapore shores, the wait is over! Luxe-chic apparel, shoes and accessories are now not just for the little fashionistas: Seed’s Wisma Atria store is releasing a stellar women’s line!

Exhale that breath you’ve been holding since you frantically clicked on this article, because it’s true: Seed Heritage IS launching a women’s capsule collection in Singapore! No more wardrobe envy over your daughter’s divine Seed dresses. Hurrah! The news that the much-loved Australian fashion brand responsible for decking out the most stylish kiddos in Singapore is now catering to us has been met with fist-pumps here at HoneyKids HQ. We’re busy women – we want fashion that is at once contemporary, relaxed and sophisticated. Seed more than meets the brief. And all pieces have been carefully hand-selected to suit our tropical, carefree Singapore lifestyle. It’s little wonder we’re smiling. (Psst: you’re invited to shop with us at the launch on 21 September at the flagship Wisma Atria store! But more about that later…)

A classic, neutral palette with beautiful details: the Seed Heritage women's range is available in Singapore for the first time.
The capsule collection is available at the Seed Heritage boutique at Wisma Atria.
Seed Woman capsule collection has been chosen specifically for our tropical Singapore lifestyle.

Because we want you to join us on this shopping high, we thought it only right to spread the love. Here’s just a handful of reasons why you’ll be enjoying the good vibes too:

  • It’s a bricks and mortar store. While some of our best shopping is done while curled up on the couch with a cup of tea and a laptop, there’s just something so satisfying about the Seed shopping experience. Stepping into a beautifully curated space, you will enjoy not only the aesthetic of the line with its lovely neutral palette (we’re loving the blues and hints of saffron), but also running your fingers through the gorgeously soft natural fabrics. It only helps that the staff are super-friendly and well prepped to help style your look.
  • Designed with fashion-forward mums in mind, the cut of the range is modern and on point. This season features on-trend flowing silhouettes, off-the-shoulder styles and smock dresses. It’s all oh-so wearable, and you’ll feel like the best version of yourself.
  • The cleverly considered collection will effortlessly take you from pool party, to school pick up, to cocktails with the girls or to Sunday brunch with the fam. And all without breaking a sweat in this steamy Singapore heat. We LOVE that you’ll always find the perfect tote or sandals to finish off the look.
  • You can now shop for yourself AND your kids all under one impeccably stylish roof. Pick up some seriously cute newborn and kids’ threads for girls and little dudes, and bond with your teen over fashion (we’re yet to meet an adolescent that doesn’t go gaga over this shop). And being on Orchard Road you’re within a stone’s throw of some of the best dessert cafés in Singapore for that all important post-shop debrief (we recommend milkshakes at Benjamin Browns).

Come shop with us! Grab your girlfriends and join us from 6-8 pm on 21 September at the Wisma Atria store launch of the women’s range. Not only will you be one of the first to snap up gorgeous must-have styles from the capsule collection, you’ll also enjoy some sweet treats and light refreshments. And you’ll also stand a chance to win one of three $100 vouchers! See you there!

Seed Heritage Wisma Atria store: #01-25/28 Wisma Atria, 435 Orchard Road, Singapore 098585;

This post is sponsored by Seed Heritage