If you’re one of the many Aptamil fans who’ll go to great lengths to get your hands on some, we have some good news for you. If you're not yet an Aptamil fan, read on to find out why so many parents love it! (Hint: think essential DHA for brain development and beneficial prebiotics.)
The excitement of an overseas visitor arriving in Singapore is sometimes a little like Christmas morning. Sure, we’re excited to see our friends and family but often, the real enthusiasm is secretly directed at the bag of goodies they’re wheeling through the airport. It’s the clothes from your favourite store in the US, the snacks from Japan, or a beloved magazine from home that you just can’t get your hands on here (and lord knows you’ve tried). We know many a parent in Singapore who’s begged their impending visitors to “just throw a tin of Aptamil” into their suitcase, knowing full well their own mother is the only person who’d be truly happy to do so (everyone else concedes, but through gritted teeth). Well, we have good news for those parents and heavy bag-laden travellers: Aptamil is finally available right here in Singapore!
For those not in the know, Aptamil Toddler and Junior Gold+ were developed by Nutricia, Europe’s number one baby milk company*, and it’s the milk of choice for many parents of little ones all over the world. The much sought-after products have made their way to Singapore from the sunny shores of New Zealand, and they’re here to stay! The thing that gets mums and dads most excited about Aptamil is its nutrient content: Aptamil Toddler and Junior Gold+ provides 123mg of DHA and EPA per daily consumption, which is the closest to helping your child meet the World Health Organisation’s recommended intake^. We all know how important DHA and EPA are as building blocks for healthy brain and eye development, so it’s no wonder this is a formula that’s held in high esteem.
Aptamil also contains a patented prebiotic blend, zinc, and iron to help support your child’s natural defences. Not all prebiotics are the same, and the patented prebiotic blend in Aptamil has been scientifically demonstrated to promote a healthy gut profile, which supports the body’s natural defencesˇ. The formulations have been developed by an expert team of scientists, paediatricians, and nutritionists who have researched tirelessly over the past 50 years, doing their best to help kids get one step ahead with their progress.
Here at HoneyKids we try to make sure that parents get to enjoy some of the good stuff too, so we’ve done the homework and we’re happy to report that you can also stay one step ahead with loads of benefits and privileges from the AptaAdvantage program. There really is some fantastic stuff to be enjoyed, with discounts – and even some complimentary classes or services – at quality providers such as Blue House Atelier, SWISH! Swimming, Thomson Medical, and Beauty Mums & Babies (did someone say massage?). The AptaAdvantage card also gives you exclusive member prices on Aptamil when you buy it from FairPrice outlets, with discounts not to be sneezed at: pick up Aptamil Toddler Gold+ Stage 3 900g for $34.50 instead of the usual $43.15; and Aptamil Junior Gold+ Stage 4 900g for $30.00 instead of $37.50! The AptaAdvantages just keep on coming: if you register now, you’ll receive an exclusive Discovery Pack+ containing a free 900g (read: huge!) Aptamil Toddler/Junior Gold+ Growing Up Formula sample to kick things off.
So, save that precious incoming luggage space for all those impossible-to-find treats, sign up for AptaAdvantage, grab a tin of the good stuff for your little person, and relax! You’re already one step ahead.
*Danone Nutricia ELN is the first Ranked Milk Formula manufacturer both in Sales Value and Sales Volume for these 9 countries(UK, DE, NL, IRL, PL, BEL, CZE/SLO and ROM) during the MAT period Dec 2015.
^ WHO recommends daily DHA intake level of:
- 10-12mg/kg body weight for children 12-24 months
- 100-150mg DHA+EPA for children 2-4 years of age
- 150-200mg DHA+EPA for children 4-6 years of age
Reference: FAO 2010. Fats and fatty acids in human nutrition. Report of an expert consultation. FAO Food and Nutrition Paper no.91. FAO: Rome.
ˇArslanoglu et al. 2008. Journal of Nutrition, 138:1091-1095
+Terms & Conditions apply.
This post is sponsored by Aptamil.