Brace yourselves for a major online shopping session: Victoria Beckham’s #VBxTarget collection is launching on April 9 2017 – and wait until you see the affordable range for women, girls, toddlers and babies! Savvy online shoppers will already know that Target delivers to Singapore – but we can shop the limited-edition range directly from www.victoriabeckham.com, which delivers to Singapore too.
We’re already squealing over the children’s fashion, which features subtle circus themes, fun flowers and the occasional bunny (perfect for this year’s Easter parties!). There are baby onesies with tea party and mushroom prints, and bibs with bees and rabbits. Of course, the women’s collection is giving us serious urges to shop: think digital prints of calla lilies and flowers from the English countryside, playful scalloped jumpsuits and chic shift dresses. This is how you do mother-daughter dressing, without a whisper of OTT matchy-matchy factor. The 200-item collection is super affordable at $6-$70US, and includes plus-size pieces. Check out our fave looks below. We want.
As far as celebrity mums go, we’ve got a big soft spot for Victoria Beckham. If you grew up singing into your hairbrush to The Spice Girls and pulled a few Posh Spice pouts of your own back in the day, you’ve also watched her evolve from some pretty outlandish fashion moments (remember that matching leather Posh and Becks Gucci ensemble?) into an effortlessly chic, always put-together style icon with a growing fashion empire. All this while being a mum of four to Brooklyn, 18, Romeo, 14, Cruz, 12, and Harper, five – and still having loads of fun with husband David Beckham. She’s one mumpreneur we admire.
What we love about her most? She’s got a pretty amazing sense of humour. If you caught Victoria Beckham’s letter to her 18-year-old self, published in Vogue, she wrote: “You are going to have so much fun with your clothes – PVC catsuits; chokers that say absurd things; weird spiky blonde hair. It will never occur to you that you appear ridiculous. You will turn up at awards ceremonies resembling a drag queen. But I look back at you and smile.”
And she gave us a pretty good belly laugh when she was here for Singapore Fashion Week 2015 and posted this pic of her frizzy hair situation, courtesy of our infamous humidity. We feel you, VB.
The Victoria Beckham for Target collection was inspired by her relationship with her daughter, Harper. In fact, the colouring books that are part of the collection were Harper’s idea. If that isn’t giving you all the feels, turn up the volume when you watch the video ad for VBxTarget. Former Spice Girl fans, I think you’ll agree this is EVERYTHING.