Tjin Lee and Belinda Huber have their hands full: think two young children each and a cool online boutique, Baby Style Icon, which kits out Singapore’s little people in serious swag from all around the world. They know the juggle. When you’re switching between business and babycino dates, strolls to the playground and the occasional bit of recreational shopping (this is Singapore, after all), you need a reliable – and stylish – ride for the kids. It’s got to be compact enough for cafe-hopping, keep the kids safe and comfy and go the distance beyond baby #1, because who wants to deal with multiple prams to get the kids around? Enter the Bugaboo Bee3, which both mums have been hitting the city with since they had their first babies. We caught up with the pair to talk shop – while the little ones zipped around colourful Chinatown in their swish Bugaboo Bee3 strollers (check out those new soft pink and petrol blue hoods from the new modern pastel collection!). Prepare for some pram envy, people…
You’re both constantly on the go: how does the Bugaboo Bee3 make your life easier?
Belinda: I love that the seat can be fully reclined – being able to lie the girls flat for a nap is a big plus, and it’s long enough for a toddler to sleep in. It’s so comfy for the kids with good back support, and the canopy is big and shady too. We drive around a lot, and the Bee is so easy to collapse and pop into the trunk.
Tjin: It’s a sturdy, stylish pram – light weight enough for navigating the city but tough enough to take into parks and on travels. I also really love that it can change covers – like getting a new pram just by changing the hood or seat cover!
What do you love about it most?
Belinda: I love that I have used just the one stroller for both of my children from birth until now (Hayley is three and Ashley is two). Many people I know have several strollers for different ages or purposes, but the best thing is that we can attach a board at the back so that both kids can use it! I also love the gorgeous colours available for the sun canopy, which can be changed depending on your taste.
Tjin: It’s a one-stop solution from newborn to toddler: if you wanted to buy just one pram ever, this is it. Our Bugaboo Bee3 has seen us through from Tyler, who’s three, to Jake, who just turned one, and is still going strong! We’ve added the buggy board a couple of weeks ago so Tyler can now hop on and cruise along with us.
Where do you love to take the little ones out for a stroll?
Belinda: We love walking around our neighbourhood in Bukit Timah. At the back of our estate there is a communal garden which grows flowers, plants and veggies – there is a lot of greenery and it’s just so peaceful out there.
Tjin: Gardens by the Bay. The indoor Flower Dome is wonderful in our hot and humid climate, and pram-friendly!
How do you like to hang out as a family?
Belinda: Our family is all about food, so we love to go eat. Every Sunday morning we go to Huber’s Butchery Bistro (the family business) to chill out and hit the playground. We also love to travel: the kids love getting on a plane. We go to my hometown, Melbourne once or twice a year, and the Bugaboo Bee3 comes with us. We’ve taken it overseas many times – it’s so sturdy, and folds up easily for travel.
Tjin: We love to travel. For me, that’s about spending real quality time with my boys. In Singapore, we like to take the boys to do activities together, like cycling at East Coast Park. I also love our neighbourhood around Blair Road and Everton Park, where a scattering of cool murals has popped up commemorating the heritage of the area.
What’s the best thing about being a mumpreneur?
Belinda: Having the flexibility to be with the kids whenever I am needed. I haven’t missed any important milestones or events that they have had to attend. Another great thing is being able to take them along with me for work meetings or run work errands.
Tjin: Owning your own business gives you flexibility over your time, to work at a schedule that lets you prioritise your family, and still feel engaged and empowered with your own business and income.
You’ve got a lot going on – what keeps you going?
Belinda: Having enough sleep!! My kids both sleep at 7pm, so I have time for my business, alone time with the hubby and also time to go out with friends, I think that’s important to keeping one’s sanity and that’s what keeps me happy energised.
Tjin: Passion and big dreams – the idea that one day we could bring Baby Style Icon around the world and our unique style of baby and kids fashion to a global audience… And coffee!
This post is sponsored by Bugaboo.